p20,21 cover story:Layout 1 17/07/2009 12:47 Page 21
www.mascot.dk
“
Mascot control of quality comes from
Mascot Pirka
jacket.
our fully integrated supply chain
quality and design of our garments," said Mr From local operator to
”
Tottman. "It is also important to note that global organisation
MASCOT holds by far the largest stock of In a few years MASCOT has grown from a handful
workwear in Europe with nearly 3 million of employees and a small product range to an
products on the shelf and they are all available organisation with 1,100 employees and 17,000
from Denmark on a 3-5 day delivery.” products.
Fabrics such as the trademarked Kevlar and The range today includes safety footwear, a full
Cordura are components of MASCOT workwear, range, which MASCOT launched in 2007. The
and it uses a heavy canvas weave in products range had been in development for several years
such as the Almada trouser, to make them more like all other parts of the range and this had to be
durable. All products are ergonomically designed, tested to work.
with features such as strategically placed pockets Much has changed over the years but the strategy
and tool holders, and reflective tape. remains the same. The basic idea is still to make MASCOT
Because BTC activewear buys in bulk MASCOT high quality workwear for the everyday user. What
stock is always available, adds Mr Tottman, the everyday user wants and can be offered on the
especially as MASCOT holds up to 3 million other hand is very changeable.
products on the shelf in Denmark at any one time. Who knows in a few years there may be entirely
bestsellers
All fabric is tested for colour and weight, wear, new industries that pull professional workwear in
pilling, tensile strength, abrasion, washability and a different direction. They may have new tools or
more at laboratories in Denmark and Vietnam. electronic equipment which demands new pockets,
In 2006, MASCOT was awarded market leader for new fabrics or new designs.
from BTC
product quality by international research agency, Either way, MASCOT will continue to follow our
Frost & Sullivan. It chose MASCOT from among key principles, to develop modern, functional and
750 of Europe’s workwear manufacturers. eye-catching workwear for tomorrow's wearer.
activewear
The exclusive deal with BTC activewear now
brings some of MASCOT’s core products to UK
Mascot Bianco
Mascot
garment decorators. In terms of the products
polo shirt.
Aveiro jacket.
that BTC activewear carries, MASCOT
suggested the products it felt would closely
match BTC activewear's market, and tempered
that with its bestsellers. And those 11 products
are taking the market by storm, ranging from
craftsmen's trousers through winter jackets to
ancillary items like knee pads and belts, most
of which are in the popular colours of navy and
black. The specific products are: The Grafton
trouser, Albany trouser, Lerida trouser, Almada
trouser, Pirka jacket, Lagos soft shell fleece,
Aveiro jacket, Bianco polo shirt and Messina
micro-fleece jacket, as well as the Grant knee
pad and Gibraltar belt.
BTC activewear can be contacted on 0121 505
5177 or go to www.btcactivewear.co.uk;
www.mascot.dk
A symbol of durability and warmth
MASCOT was founded on an idea and a burning desire to bring that idea to life. The idea was to make
high quality workwear – the little bear in the company¹s logo coming to symbolise durability and
warmth.
The little bear still features in the MASCOT logo and today, a second generation is at the helm of the
family owned business. In the beginning, the mission was to give tradesmen a good reason to give up
casual clothes for work, in exchange for professional workwear. That was when workwear was single
coloured and the options were pretty limited.
In 1998 MASCOT launched something new into the market place – two toned workwear – the
MASCOT Image range. The market seemed ready for a change, and there was a good reaction to the
collection. It showed that two toned workwear was not just a fad but here to stay. Today, MASCOT
Image is still hugely popular, demonstrating the longevity of good design.
Anyone involved in workwear in the last few years will have noticed a completely new agenda. A
specific colour no longer fits a specific occupation. The choice between styles, functions and designs
has become far greater. MASCOT has given wearers in many industries the possibility of individual
choice, by launching first MASCOT Hardwear and then MASCOT Young.
These ranges have contrast stitching, ergonomic fit and provide a break from traditional colour
concepts.
www.printwearandpromotion.co.uk August 2009 | 21 |
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