p64 Russell profile:Layout 1 16/07/2009 10:17 Page 64
RUSSELL EUROPE
Made the Russell way
A reputation built around quality
W
e’re Russell. We thought we should performance with style. To help you get to know
introduce ourselves as you probably know our jackets a bit better, we have produced a new
us better by our brands: Jerzees Colours, Jacket brochure due out the beginning of August.
Jerzees Schoolgear, Russell Workwear, the Russell It comes with a difference; instead of it being
Collection and Russell Solutions. based simply around product and features, the
We’re a bit like a family; our brands are different information and imagery we have used helps you
in many ways but the same in others. Different in choose the right jacket for your customers and
the fact that they cover promotional wear, school identify potential new customers more easily.
wear, workwear and corporate wear markets but The brochure is also structured in a way that
the same in that they reflect our overall outlook on places the jacket range into three, easily
life and the things that are important to us. identifiable categories; Entry Level, Softshell and
Being around since 1902 means we’ve got some Sportshell and Technically Advanced.
traditional values that keep us right, it also means To download your free jacket brochure, visit
we’ve learned what works. www.jerzeescolours.co.uk/jackets. To request
hard copies of the brochure, please contact your
Made the Russell way usual supplier.
Everyone talks about quality today and everyone
expects it; we’re no different here. When we talk New fabrics
about our values and the things we believe in, Everyone loves new fabrics but really they are only
quality is the word we keep coming back to, our useful if they serve a purpose and do a job. Our
reputation is built around it. We like to say that all new Ultimate Non Iron shirt range from Russell
our garments have quality built in, but what does Collection does just that. Using the latest fabric
that actually mean? technology the raw fabric is treated with special
Yes, things have to look good and be well made – vapours before it is finished, plumping up the
The Russell Collection ultimate non iron shirts
are at the forefront of non iron technology.
all our garments are both. But there are more fibres. The fibres are then left to dry in this wet
things that make up real quality and we believe state for over 24 hours resulting in the non-iron Jackets range; true performance and styling
you’ve got to get them all right, from design, technology being completely embedded and combined.
performance, decoration, production and testing. absorbed into the shirt fabric, rather than coating Dibble comments: "We have seen an increasing
We’re constantly testing at every stage from fabric it. Therefore, wash after wash, your customers not move towards active, performance jackets with a
and prototype development, right through to only get the same, long-lasting non-iron result but lean and styled fit. Our jacket range brings you
production approval. Then we continue testing have a shirt with the luxurious feel of 100% fabric with the best performance attributes
throughout manufacture, before it leaves the cotton. combined with true styling."
factory and once again before we send it to
our customers. Quality doesn’t just happen New fits Ethical business is good business
overnight. Our new Ultimate Non Iron shirts are also Everyone’s talking about the environment these
available in two men’s styles; Ultimate days. We’ve been talking about it since 1997
Ways we are trying to help you Non-Iron (956/957) and the Tailored when we received our Öko-Tex Certification. Öko-
Our focus this year has been around Non-Iron (958/959). The key Tex is an internationally recognised testing
providing you with some tools to difference is that the tailored standard which ensures none of our
help you sell more and grow your option has a stiffened, semi- manufacturing processes put people or the
business. We have produced a cutaway boned collar to support environment at risk, and the people who make our
suite of leaflets and A6 the tailored fit. garments mean just as much to us as the people
booklets across product Alan T Dibble, Design and who wear them.
ranges for all our brands. Development at Russell We’re also one of the founders of WRAP
And to support this direct comments: "Our development of (Worldwide Responsible Apparel Production) and
mail, we have also produced the Non Iron Shirt range has we ensure all of our manufacturers to be WRAP
pre-designed emails, ready and been influenced by trends accredited so that our customers can have a clear
waiting for you to upload your logo, apparent in suiting over the conscience when they choose Russell. Unlike a lot
message and contact details and past few years. The tailored of ethical policies this one is totally independent
send out to existing or new look is visible everywhere and because it’s implemented and policed by a third
customers. To view and download our new shirts allow companies party.
all this material, please visit to create that crisp, clean and
www.russelleurope.com or any modern image very much in For more information on Russell Europe please visit
brand website and click on demand." www.russelleurope.com, telephone 01506 502000
Marketing. Our Jerzees Colours brand also or email marketing@russelleurope.com. For more
We also launched a range of The ever popular 569 follows this lean, tailored theme information on the Russell Solutions bespoke
jackets this year; combining true
polo shirt.
with the introduction of the new service visit www.russellsolutions.eu.com/e-textile
| 64 | August 2009 www.printwearandpromotion.co.uk
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