Printwear_Aug09_p12:Printwear_Aug09_p12 16/07/2009 09:19 Page 12
INDUSTRY NEWS
CASE STUDY
Strength through strategy
Tough times call for tough action, and sometimes that means taking a long,
hard look at a business in order to take it forward and be in a position of
strength. AJS – sole UK importer and distributor for Tajima embroidery
machines – did just that…
According to Darwin's theory of placed to better serve customers, and
evolution, only the organisms best each an already established business
adapted to their environment tend to with expertise and experience of
survive, while those less adapted tend supplying quality embroidery
to be eliminated. equipment and service.
In the current financial climate, we all And Paul Garside has been appointed
have some very difficult decisions to to co-ordinate and oversee the new
make; we can bury our heads in the AJS service centres. The company is
sand and hope that all the problems also introducing Tajima DGML by
will go away; keep a low profile and Pulse 2009, featuring DrawFusion.
hope that any trouble passes To quote: “For companies using
overhead; make knee jerk decisions in CorelDraw there is no easier or faster
the hope they ensure our survival, or way to convert your artwork into
we can take a critical look at stitches – it is truly revolutionary”.
ourselves, our business, our philosophy And for those using Adobe
and actually plan for a future, not just Illustrator, AJS offers Embroidery I2
survival. AJS chose the latter. – a plug-in, for both MAC and PC,
Natural selection dictates that “the that offers intuitive integration of
fittest, most adapted, will survive”, so graphics and embroidery. GEMfix
with that as inspiration, some common has also been added to the range –
sense and a positive attitude in mind, a tubular drop table ultra sonic
AJS set about devising a strategy to software introduced? New and and much like AJS’s staff, professional, rhinestone setting machine,
make AJS the strongest it can be. interesting decorating tools added? personable, committed and capable of setting 80 stones per
That meant stepping back, and taking Plus something different but effective flexible…but centralised? Maybe they minute, in a variety of colours and
an in depth look at: – some specialised accessories too? could be more local, enabling an even sizes, onto an unimaginable range
more personal service. of finished goods. Even caps can be
PRODUCTS: as the sole authorised STAFF: a wealth of experience, Adding new products and improving decorated.
UK importer and distributor for Tajima, professional, personable, committed the service to customers became a And on top of all that is the new for
and the UK’s longest established and flexible, what more could a focus – but how could they do it and 2009 embroidery software line up.
embroidery machine supplier, AJS have company ask? Maybe they could add expand in a time of recession? For more details of the product range
selected a range of market leading to the sales team? Someone with the It might be considered pretty bold but available from AJS, and to see how
products, with a global reputation for same drive and determination, it would deliver the improvement AJS close your local distributor is, visit
quality, reliability and delivery of, in someone well known and was seeking, and that’s what they
www.ajs-embroidery.co.uk or
their opinion, unparalleled service and respected…they knew such a person. have done.
www.tajimauk.co.uk; email to
value for money. Maybe the range AJS are introducing 10 new sales and
sales@ajs-embroidery.co.uk or, for a
could be expanded? Revolutionary SERVICE: already second to none, service centres, each strategically chat, call 0115 945 9460.
Mantis holds 2009 prices
New, improved catalogue
from Regent Innovations
Mantis World is freezing 2009 prices across its four brands – Mantis, Regent Innovations, the trade only promotional gift market.
Humbugz, Babybugz and Tender Loving Clothing for the rest of the year. suppliers of promotional The layout of the new catalogue is
Managing director, Prama Bhardwaj, comments: "A few months ago a merchandise, have published their more user friendly and there is a
mid-year price increase seemed inevitable. However, the recent recovery new catalogue for 2009, which, they new section offering products with
of Sterling has meant that we have been able to keep to the same say, is bigger and better than before. environmental credentials, including
prices until the end of the year and support our customers during the The company has an established an extended range of recycled USBs.
economic downturn." reputation for sourcing from a Visit
www.regentinnovations.com for
For more information about the full Mantis World collection or for worldwide network of offices in more information. Clients can also
details of your nearest distributor email
info@mantisworld.com or call mainland China and the UK and is be directed to an unbranded
0207 224 8991. one of the fastest growing suppliers website: www.personal-
of USB flash drives to the
technology.co.uk
| 12 | August 2009
www.printwearandpromotion.co.uk
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84