www.comms-dealer.com
TELEWORKING MARKET REPORT
WORK ENVIRONMENT
to widely deploy and might think that ‘out of
manage teleworking sight means staff are not
solutions. This is a prime working’. This is an area
opportunity for resellers that can be overcome with
to tap into a fast moving the use of presence and
under exploited market.” availability as well as instant
messaging. Presence allows
The business benefits of for staff to be managed
teleworking are crystal remotely, while instant
clear: Reduced office costs, messaging allows staff
increased productivity, to interact virtually.”
and an enhanced green
proposition. “Less business Now in its fourth year,
travel means less cars on Work Wise Week will run
the road and less CO2 from May 12-18 May. The
emissions. All businesses initiative, led by the TUC,
from the very small to CBI and British Chambers
the very large need to of Commerce, promotes
be seen to be operating
Nigel Jones
smarter working practices,
in an environmental such as flexible, remote
manner,” commented
The
and mobile working and
Duffy. “Increasingly,
current
working from home. It aims
companies will want to
buy from, and work with,
trend to
to give half the working
population, some 14 million
environmentally responsible
go ‘Green’
people, the opportunity
suppliers and partners. to work smarter by 2011.
Demonstrating that you are
provides
a growing mobile staff their own business case an environmentally friendly
resellers with
“This year, smarter working
profile, and are trying which demonstrates RoI organisation will become is more relevant than
to reduce overall real in a sensible time frame. a key sales benefit.”
an opportunity
ever,” said Phil Flaxton,
estate and costs, added Resellers should look to run Chief Executive of Work
Jones. “When speaking key early pilots and use The Green imperative of teleworking from the Wise UK, the organisation
to potential customers, these as success stories to is a major driving force IT department and the that runs Work Wise
resellers should qualify how help build the business case behind the march towards HR department. “The IT Week. “With the recession
remote workers will function internally in organisations.” more home offices, department does not want biting hard, businesses
within existing business agrees Kelly MacMillan, to manage remote workers have to find ways of
processes and ensure Companies that adopt Market Specialist at Mitel. with fussy hardware and improving productivity,
that the HR implications the teleworking model “Teleworking provides a software problems,” added and smarter working
are being addressed, using tools such as audio significant means to reduce MacMillan. “It is critical to practices are an integral
along with the technology and web conferencing to carbon emissions and give end users technology part of the solution.”
considerations,” he said. reduce operating costs will critically, to get people off that is simple to deploy and
“The reseller’s ability to fully be ‘winners that survive’, the roads. It is not only an use. For example, centrally Work Wise Week will be
understand the prospects’ claims Tim Duffy, CEO at environmental issue, but an managed applications and followed by the Work Wise
business challenges and MeetingZone. He says issue regarding the time lost data remove the fear of Summit on Tuesday, May
priorities is most important that more companies from travel. The volatility data leakage. The second 19, at the QEII Conference
when selling a teleworking are looking to implement in fuel prices combined challenge is with HR and Centre in London.
n
solution. The complexity virtual work teams and with traffic congestion the business leaders who More on Teleworking – p 32
of how it will integrate into reduce the cost of office are significant issues for
existing work practices is a space by enabling staff to many businesses. Cutting
K

elly MacMillan says:
major challenge, so setting work from home. “More travel costs and reducing
out options demonstrating and more people want commuting time makes
“
“Teleworking can be key
how it can enhance to take advantage of business more efficient,
to business transformation,
these operations – without an improved work/life which offers the rather nice
but it must be done right.
Teleworking is not for
disruption to end users balance,” said Duffy. side effect of reducing
everyone and there are
– will help overcome this. carbon emissions.”
many job profiles for
“The technology is
which it doesn’t suit.
“Being able to demonstrate irrelevant. The focus Despite the gathering However, getting it right
RoI is clearly also a key should be on changing momentum into home
and offering it as a benefit
Kelly MacMillan
consideration for end-users. the way we work. New office territory, there
will drive the right behaviour
Consequently, resellers IP technologies help are challenges to the
in a business. Teleworking is not only a technology but a
method of working. Where done right, everybody wins.”
should help users to build create an environment widespread adoption
UK Telco 100 club is the fastest Partners receive a 220% t: 0844 77 00 765
growing dealer program. growth bonus with no targets. e: info@uk-telco.co.uk
www.comms-dealer.com COMMS DEALER MAY 2009 49
48-49 PG Teleworking_spread.indd2 2 27/4/09 16:01:13
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