PRODUCED IN ASSOCIATION WITH CABLE&WIRELESS
www.comms-dealer.com
BUSINESS BROADBAND
All Broadband is not the same.
Cable&Wireless dispel the myths
Gavin Young, Chief Access Architect, Cable&Wireless,
Europe, Asia & US explains:
of a better phrase, is the “science bit” QoS right from the outset. This means we can
ensure the quality of the voice call will always
Cable&Wireless’ business grade broadband be as good as analogue primary line voice
differs from re-badged consumer best-
– a perfect vehicle for upgrading your CPS
effort Internet access in several respects:
and WLR customers to business grade DSL.
Assured Rates
Quality Of Service (QoS)
The Right Kind of Backhaul
The right kind of Backhaul
In addition to extensive QoS capabilities, the
Next Generation Network
network was also the first in the UK built with
Gigabit Ethernet backhaul connectivity from the
Assured Rates
MSANs in the local exchanges. The backhaul part
A key requirement is enabling assured rates
of the network is typically the major pinch-point
for the end customer; that is a guarantee
in DSL broadband deployments and becomes
of bandwidth in times of congestion when
markedly so if operators do not utilise QoS.
many users are sending and receiving traffic.
Gavin Young
Cable&Wireless uses ‘hierarchical scheduling’,
Next Generation Network
Here at Cable&Wireless, we believe our DSL
which is more advanced than approaches used
Cable&Wireless has been operating a next
services are the only wholesale products in the
by others. This more sophisticated granularity
generation network for some 18 months. Our
market today that are truly business grade.
of control enables Cable&Wireless to offer
MPLS-based Multi-Service Platform (MSP)
That’s a big claim to make, but it is why we
differentiated products for business customers.
provides 10 and 20 Gbit/s resilient rings
are the only wholesale DSL provider able to
The technique is used in our SDSL products
(with QoS) to aggregate the Ethernet traffic
guarantee assured rates over our DSL services
to provide uncontended ‘pipes’. It is now
from the LLU MSANs in local exchanges. By
all of the time. Having this kind of capability to
being used to offer business grade ADSL2plus
owning our own “middle-mile aggregation”
offer alongside a new compelling commercial
access with a range of minimum assured
infrastructure, we enjoy end-to-end control of
proposition is at the heart of what makes
bandwidths up to 1 Mbit/s today and with 4
all key network elements, which is necessary for
Cable&Wireless’ DSL services business grade.
Mbit/s in the pipeline. These products will allow
end users to have an access connection with
optimising capacity management and QoS.
Business grade DSL really enables broadband to
an assurance on the minimum bandwidth.
The combination of MSP, backhaul network
meet its potential and create value for you and
capacity, end-to-end control and QoS is the key
for your customers. A Cable&Wireless ADSL2plus
Consumer best efforts networks just don’t
to the guarantees we make on assured rates
business grade connection with assured rates or
cut it; with the growth in traffic stimulated
un-contended SDSL means you can offer your
by peer-to-peer downloads, BBC iPlayer,
and un-contended SDSL. In turn, you can give
customers a cost effective and quality alternative You Tube video clips and so on, congestion
your customers the assurance that their business
to CPS and Wholesale Line Rental (WLR). It enables has increased and performance on those
critical applications will be uncompromised by
you to credibly target sub 2 Mbit/s leased lines networks with inadequate capacity or no QoS
the business grade broadband you provide them.
– which Ofcom is proposing to increase in price suffer greatly. Certainly, such networks could
later this year. It is the platform over which IP not be called “business grade”, but business
Coming Soon….
Voice, Video and Software as a Service (SaaS) users are too often sold this empty promise.
Last year Cable&Wireless invested millions in our
applications can be sold, creating longer and
DSL network and products and we continue
higher value relationships. Business grade DSL Quality of Service
to invest. There are further business grade
should be the strongest weapon in your arsenal. We’ve consistently led the way with our DSL
broadband products in the development pipeline
You should not compromise with inferior solutions. network development. For example, we were
for Cable&Wireless partners. Later this year,
the first operator in the UK to deploy MSANs
we plan to offer additional QoS developments
So what makes Cable&Wireless’ business (Multi-Service Access Nodes) capable of
and, on top of the 1 Mbit/s assured rate we
grade DSL services different to other so called
delivering voice as well as the data access,
offer today, we plan to offer assured rates
“business broadband” offers? Here, for want
which required a network engineered for
of up to 4 Mbit/s by the end of the year.
Our view of the DSL It’s been 10 years since the gaming and laptops running (PPC) prices to increase later
market in the UK –– launch of the first ADSL services Facebook or iPlayer - soon to this year, particularly for and sub
Ian Thomas, Managing Director, in this country, and broadband in be in higher definition. 2plus 2 Mbit/s services, DSL services
Public Sector & Partners, the UK has reached something of DSL connections can support offer a great alternative.
Cable&Wireless, Europe, Asia & US a crossroads. On the one hand, these applications, however,
the limitations of ADSL in terms of when everyone logs on together Business Broadband
bandwidth and service are being the backhaul struggles to The future of broadband for
overcome, which is a definite cope, connection speeds slow business does not lie with a
step in the right direction. On and packet loss can become re-badged residential service.
the other the demand for, a real problem for some The needs of business are very
and expectations placed on, applications, particularly voice. different to residential and one
connectivity is growing faster size does not fit all. Businesses
than the capabilities of some of Businesses of all sizes and scale need guaranteed bandwidth,
the networks currently deployed. need connectivity to function upstream and downstream, from
and grow. High quality DSL premises to the data centre or
Many of the scale providers like services offer a gateway to all the web, to operate end to end
Opal and Tiscali are focused sorts of cloud based applications services and applications. It’s
on the residential market and including: Voice, CCTV, Storage, the guarantee which offers the
whilst the race to the bottom Mail, CRM, ERP and many key to a business grade service
on price is coming to an end, more. Simple lines and minutes - service which is not affected
the demands of the residential can be upgraded for a few by the numbers of concurrent
consumer for more and more pounds a month to offer not connections, that’s scaled for
bandwidth are just getting only broadband access but a business and only available
started. Residential connections gateway to these additional through channel partners.
are supporting multiple devices profitable services. With the Welcome to Cable&Wireless
Ian Thomas
including; WiFi, iPhones, online possibility of Partial Private Circuit business grade DSL.
26 COMMS DEALER MAY 2009
www.comms-dealer.com
26-27 Cable & Wireless.indd 1 27/4/09 12:14:34
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