SPOTLIGHT
www.comms-dealer.com
Oak cooks a summer Sizzler
Oak has served up a must-read recession-
reduce their costs, retain
customers and boost sales
busting Sizzler brochure for end users.
and performance – all the
things any business needs
O
ak’s summer Sizzler eggs, I’d like to share some to be doing in a downturn.
brochure focuses observations based on
on the business over 20 years in business.” “If you have call logging,
benefits of call logging, isn’t call recording the
call recording, CTI enabled Every text book states next logical step? And
application integration and how much it costs to find how about integration
wallboard display. And new customers and, more with business databases?
as it says on the covers, importantly, how much it Applications software is the
it’s all about how end costs to lose an existing clear way forward. Which
users can save and make customer. “So look after the applications? In line with my
money. Available only customers you have, review mantras about looking after
through Oak resellers, the and renew your products, the customers you have,
Sizzler brochure will help to your service and your it has to be software that
generate extra business, support,” advises Reynolds. meets their requirements.
claims the firm. Oak’s joint
founder and CEO, Phil “Right now, those “We know that bundled in-
Reynolds, commented: customers are your skin packages are unlikely
“The recession is beginning best source of revenue. to do that, otherwise all
to wear on everyone’s Specifically in the telecoms those switches out there
nerves so I guess that some sector I see applications as would have been sold with
bloke telling you how to be offering the real potential. them pre-installed. The
upbeat and drive your way There are thousands of answer has to be modular,
through it to success and switches out there without integrated, scaleable, and
glory is not top of your wish the call logging and genuinely future-proof
list. But, without teaching management software solutions that work on all
my grandmother to suck that will help users to telephony platforms.”
Phil Reynolds
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Intrinsic sets up Cisco UC arm
Intrinsic Technology has set up a Cisco UC Business
in enterprise communications
sales and has held senior
Unit and the man at the centre of operations, David positions with both Nortel and
Griffiths, is leading an aggressive campaign to
Cisco, most latterly with Affiniti.
boost Cisco revenue by 400 per cent in 2009. McGowan’s remit includes
working with key partners to
channel and I want to ensure that for our growth, and investment in expand Intrinsic’s presence and
the Cisco/Intrinsic partnership is this Business Unit is paramount as cross sell other services into the
maximised so that both companies we continue to deliver increasingly existing base such as Tandberg
reap the benefits. Cisco is complex solutions to our customer videoconferencing. Global provider
focused on helping our partners base and change business of telepresence, high-definition
to become more profitable, cultures through the innovative videoconferencing and mobile
regardless of size or rating. This deployment of new technology.” video solutions, Tandberg, signed
initiative is just one way in which Intrinsic Technology as a Premier
we can drive greater opportunities Investment in the new Cisco Unified Partner. Gregg Spooner, Strategic
David Griffiths
for both Intrinsic and Cisco.” Communications Business Unit came Development Director at Intrinsic,
weeks after Intrinsic Technology said: “In a fast-moving market such
G
riffiths, headhunted Adam Jarvis, Sales Director, Intrinsic expanded its Scotland operation as UC it has become increasingly
by Intrinsic to lead this Technology, added: “Intrinsic’s with another new appointment, important for us to add video
initiative and whose role aggressive sales and marketing John McGowan, who was recruited technology to our range of services.”
is co-funded by Cisco, has more strategy is paying off and the to the position of Regional Sales
than 15 years IT sales experience company has grown nearly 500 Manager. Following a number of Wayne Stephens, EMEA Director of
working in senior sales positions for per cent in the last five years, and strategic wins in Scotland last year, Partners and Alliances at Tandberg,
vendor, channel and distribution is one of the few resellers to be Intrinsic has also invested in new added: “We sell exclusively through
companies. This is one of the reporting strong growth in a global premises in the heart of SiliconGlen the channel, so it is essential that
first times Cisco has funded a recession. This is an exciting time – Strathclyde Business Park. we have good relationships with
‘head’ in the reseller channel. for us. Despite the challenging our partners. This relationship will
economic conditions, we are McGowan was headhunted to have a significant impact on the
Bernadette Wightman, Director of expanding, recruiting new people lead the existing Scotland sales future of the business. Not only with
UK Channel at Cisco, commented: and winning high profile projects. team and drive growth in 2009. He existing customer relationships but
“Intrinsic is a rising star in the Our relationship with Cisco is vital has more than 15 years experience new customer opportunities too.”
n
28 COMMS DEALER MAY 2009 www.comms-dealer.com
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