www.comms-dealer.com
MARKET REPORT
LING BUSINESS SKYPE
support. For companies Marketing at VegaStream is experienced in selling without the control of
starting out in new markets, Group. “We have also seen VoIP solutions such as SIP the IT department. PBX-
a local online Skype it used in some call centre trunking. As with any SIP to-Skype gateways such
office number can be applications, but it is still service the most important as VoSKY’s centralise
manned even if the office early days,” stated Davis. requirement is that there Skype provisioning and
is not fully established. is enough bandwidth to management, removing
“One of the biggest support the number of calls. these drawbacks.”
“The market for SIP challenges is integrating
has traditionally been Skype with existing Birmingham-based solutions VoSKY’s gateways enable
fragmented with many communications networks. provider Total Integrated customers to deploy VoIP
small players and with I do not think that any Communications (TIC) is applications in a quick and
no real differentiation on company would rely a VoSKY reseller partner easy way, commented
product or brand. Skype is 100 per cent on Skype and according to Julian
Julian Shaw
Shaw, eliminating the need
an established brand. And for its communications Shaw, a Director at TIC, for the replacement of an
we are providing features requirements but rather Skype can work either as
The
existing phone system.
like free inbound calling look at it in a useful add an alternative to IP or to
benefits
from the 405 million Skype on. We have recently complement it. “If a user “The ease of integration
registered users across the added the Skype codec does not have existing are clear – low along with the rapid RoI
world, as well as good to the VegaStream VoIP services then Skype
cost flexible
make them an easy up
management tools for gateways to enable end is extremely cost-effective sell,” he added. “You need
allocation of credit and users to use Skype with and gives robust, business- telecoms to show where the added
reporting,” he added. their existing PABXs.” grade comms. If they value is, and the rapid
already have VoIP services, clear – low cost flexible RoI, as it complements
The growing interest in The sales approach does then Skype can still add telecoms. The drawbacks the existing equipment.
Skype is predominant in not significantly differ from value with functions like only come when Skype It’s not a swap-out or
the teleworking and road other business IP telephony website click-to-call, mobile is unmanaged, when replacement, it’s an
warrior space, according solutions, according to convergence and more,” users download and use incremental sale, and lets
to Steve Davis, EVP Sales & Davis, providing the reseller he said. “The benefits are it on their own desktops you revisit customers.”
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www.comms-dealer.com COMMS DEALER MAY 2009 37
36 -37 PG Skypev2.indd 2 24/4/09 14:01:51
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