P7-14News March PASSED:p5-14 NEWSJanuary 09 18/02/2009 10:05 Page 8
INDUSTRY NEWS
NEWS IN BRIEF
Stylish range enters the market
SK034
The Badgemaster A strong sense of anticipation has built The Modern Essential range is
challenge around the arrival of Skinnifit’s latest defined by the fabric: a perfect blend
Leading international supplier of name
clothing collection. of 96% cotton and 4% Elastane giving
badges, Badgemaster is inviting buyers
to achieve the seemingly impossible: cut
The company has been at the supreme fit and comfort to this
costs while improving quality and
forefront of T-shirt development within modern fitting range.
service.
our marketplace – and were New for ’09 from Skinnifit is the
By taking the Badgemaster Price instrumental in the introduction of T- Touch range for women: a selection of
Challenge any name badge buyer can shirts designed for men, women and 100% viscose t’s that feel like silk with
challenge Badgemaster to beat the
children. the comfort of cotton. Both the long
current price. It takes less than a minute
SK260 white
sleeved and short-sleeved T’s are made
to do the challenge and obtain a fixed
price per badge quotation. It is (of
extra, extra long in the (body) length –
course) completely free, confidential and
a trend that we’re seeing on the high
SK301
without obligation.
street, that looks great and also
Underlying this claim is the provides welcome coverage when
company’s long term investment in
wearing hipster jeans!
production and order processing
Another new-for-09 is the Pure
technology which means all orders,
however large or small are “very quick
Classics range of 100% cotton t
and cost-effective” to complete, with
shirtwear for women. Using an all-
cost savings passed on to customers
cotton baby rib fabric, these are classic
says the firm. For more information tel shapes with an ’09 fit, which means
01623 723112 or visit
longer in the body, and with a sharp,
www.badgemaster.co.uk.
Skinnifit’s attitude to T-shirts is easy; short sleeve. Baby rib is a fabric that
make shapes that people love and provides fantastic fit and wear benefits
UKL Trade Show breaks make them with a modern edge. The whilst remaining decorator friendly,
attendance records range is full of simple and aspirational and is proving to be the new cotton
SK101
The UKL Trade Show is now firmly
clothes that people will be proud to fabric on the high street.
established as an essential part of the
calendar for 600 plus guests and
wear. It’s vital to realise the significance of
exhibitors who attended in January. The
Skinnifit’s women’s t’s includes the the allegedly “humble” T-shirt - and
Show, which took place at the UKL
best-selling Modern Essential range, recognise that it’s actually one of the
headquarters in Swindon, became a now available in 26 colours in the most important garments in the
three day event this year, owing to the marketplace as well as being a staple
increase in visitor numbers in 2008. The SK261 black
product for most wardrobes. We all
decision to offer guests the option of
have T-shirts: whether gained as
attending on Wednesday, Thursday or
Friday was a popular one with many
purchases or through promotions or
people staying for two or all three days
work. If you look around the high
in order to see all of the brands on
street (albeit when warmer) you will
display. Seven new brands attended the see how popular they are and it’s easy worn more: all very simple really.
Show for the first time this year. These
to understand why; comfortable and For a slightly different take on the T,
were B&C, Calvin Klein Golf, Coolactive,
universal in terms of age appeal. try the Girlie T (style ref SK034) which
Earth Positive, James & Nicholson,
Kappa4team and Uhlsport.
However, just look at the shapes is a 100% cotton woman’s fit T with
people are choosing to wear; you’ll gentle puff sleeves; perfect for
find they tend to be slimmer and as a something unique and interesting.
Tomato Source joins short sleeve (new colour for 09 being result look so much more modern. It’s To order your copy of the 2009
Institute of Sales jade), and now 5 in the long sleeve this kind of T that is the perfect basis brochure, visit the website
Promotion (new colours being fuchsia, chocolate for a company logo or statement. If it’s www.skinnifit.com or telephone 01577
Tomato Source Ltd, the award-winning
and bright red). a good shape, then it’s going to be 861555
company which supplies sourcing
services and promotional products has
had its application to join the Institute of “Time to think Inside the Box!”
Sales Promotion (ISP) accepted. The
company is one of only a handful of TheMagicTouch has an innovative new personalise to maximum effect. The
promotional product specialists on the product in the form of the SmartBox, a recipient may drink the contents, but
ISP’s current member’s list.
range of bespoke silver gift boxes to they will always keep the box.
The Institute of Sales Promotion
decorate and personalise. Using the traditional transfer heat opening the product to a global
represents promoters, agencies and
service partners engaged in promotional
This board-based product has great press, softpad and the CPM transfer market via internet sales. The process
marketing. Its mission is to promote and
potential, but like all great ideas they paper, images, photos or logos can be is quick, clean and easy with again the
progress effective sales promotion across
need to be marketed. However, all printed in full colour onto the flat big advantage where the minimum
all media channels through its education, applications of TheMagicTouch have surface of the unique box. Once order is one! The introductory boxes
legal advice, awards and services.
the advantage of “minimum order decorated the box is easily formed and are available in 3 standard sizes.
Speaking of their recently accredited
one” making the targeting of potential fixed rigid with the removal of Both the small and medium size
membership of the ISP, Emma Beeson, a
founder and Director of Tomato Source,
users easier, marketing and sales adhesive tabs. have a multitude of applications
said, “We are very excited about being a
conversion becomes more cost- The unique flat design is easy to including wedding cake, jigsaws,
member of this respected and
effective. store and perfect for web-based sales lingerie, t-shirts, jewelry, soaps,
progressive organisation and feel Whilst all versions are perfect for as the flat printed boxes can be easily cosmetics, sweets and chocolate or
privileged that, as a relatively young
the traditional photo gift sectors, the mailed at a reasonable cost. This that secret special something. For
company,” our application has been
bottle box in particular enables the allows the recipient to choose what more information see
accepted.
corporate market to brand and specific bottle to have as the gift, www.themagictouch.co.uk
| 8 | March 2009 www.printwearandpromotion.co.uk
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