p28-40 Schoolwear PASSED:Layout 1 17/02/2009 09:41 Page 36
FOCUS ON: SCHOOLWEAR
JERZEES SCHOOLGEAR LARKWOOD
Cool for kids
875B
Larking about in style
Jerzees says there’s a lot to shout about in 2009. Given their chance, kids would choose to run
A new “Less is More” range; a refined fleece around in T-shirts and polo’s instead of the more
range; two new contemporary jackets and, the formal and less
cherry on the cake: the no.1 iconic sweatshirt, comfortable woven
Jerzees Schoolgear’s 762, raises its game further. shirts, which is why
Starting with the cherry….the 762 sweatshirt the Schoolwear
has been the no.1 choice for thousands of schools market now
across the UK for the last 10 years and from April revolves around
’09 it will raise its game further with extra these easy-to-wear
LW23
Painting
strengthened seams on the raglan shoulder and and highly practical
Smock
cuff and the addition of herringbone back neck garments.
tape both providing enhanced durability and With some form
comfort. of schooling now being part of an ever younger
The “Less is More” range features a new polo audience’s life these days, it’s important for
shirt and t-shirt that deliver on price without drop tail; reverse fit chest feature pocket; brands to offer a range of suitable clothing for
stinting on quality: the new 599 extra adjustable cuffs; water resistant to 5000mm, younger kids. This is where Larkwood steps in
windproof, breathable and fully launderable. A with a range of garments specially designed and
choice of 3 core school colours are available in the developed for those younger kids, toddlers and
510BFM
children’s style and an additional 3 contemporary even babies.
colours, Titanium, Cactus Green and Aztec Blue, in If it’s garments LW20
the adult styles. ideal for pre-school
And the second jacket is the Waterproof that you’re after
HydraPlus 2000 Jacket 510 – parents and teachers then look no
will love its performance and safety features whilst further than the
kids of all ages will love its style and comfort. Larkwood Pique
Performance attributes include fully taped seams Polo shirt and the
on the 510B and critically taped seams on the Crew Neck T (sizes
510F and 510M; fabric is waterproof to 2000mm from 0-6 months
and breathable to 2000g/m2 per 24 hours and is up to 5-6 years). Both are made in 100% cotton
fully launderable. Packed with contemporary and have been developed using Larkwood’s strict
styling and features including rollaway lined 3 attention to detail to ensure that they fit, they
piece hood (with peak for extra protection), zipped feel good, they perform and they wash time after
handwarmer pockets with internal pocket for time. Both are very print-friendly and so a great
mobile phone/MP3 player and reflective tape on option for pre-
children’s style. The 510 is the schoolwear jacket schools looking for
hardwearing 65/35 poly/cotton polo shirt that can that indeed “ticks all the boxes” and will look as a versatile uniform
be washed at 600; and the Zt150 lightweight t- good with a shirt and tie as with a casual school for their ever-
shirt available in a great range of colours, ideal for uniform. growing pupils.
school sports day or summer camp – both styles The Crew Neck T
LW40
Polo shirt
available in children and adult styles. is available in a
With a fleece you want warmth without the
762BMM
range of 7 colours
bulk and that’s just what the designers at Russell including the bold
Europe have done with the new fleece range – and brights such as
reducing the density of the fabric and adding red and royal, and
contemporary, panelled styling to give a more the ever-popular pastels including pale pink and
stylish look and feel without compromising on pale blue. The Pique Polo Shirt has a 3-button
warmth The full zip option 8700 is available in placket that makes it easy for the garment to be
children’s, men’s and ladies’ styles and the quarter put on and taken off. In this world of every
zip 8740 in children’s and adults. changing demands, it’s somewhat reassuring to
Such has been the interest in the 875 jacket, know that Larkwood are ensuring that the
targeted at primary schools, that two further fundamentals are well taken care of.
jackets have been introduced to the range that Another perfect style from Larkwood is the
will complement the 875 in styling, features and 100% Cotton Hooded Sweatshirt which has a
performance attributes – and will be as much of a cosy kangaroo pocket and rib detail on the hem
hit with a discerning teenager as with a “cool” 8 and cuffs as well as a contrast binding detail
year old. The first of these is the Soft Shell Jacket For more information tel (0) 1506 502 000 around the inside of the neck.
140 that raises school jackets to another level by
www.jerzeesschoolgear.co.uk. or e-mail For further information tel 01577 861555 or
combining style and performance: sport fit with
info@russelleurope.com enquiries@henbury.com
| 36 | March 2009
www.printwearandpromotion.co.uk
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