Urban wear PASSED:Layout 1 17/02/2009 10:08 Page 66
URBANWEAR
JERZEES COLOURS
Fusing past and present
Vintage
Jerzees Colours is an entire urban wear collection the urban garment Original is a range of garments
taking the 3 corner stone styles of T-shirt, Polo and that honours its roots in the collegiate sports arena.
Sweat and expanding them across a range of The collection comprises plain and baseball T’s
colours, shapes and fabrics. (220 & 224), a campus inspired polo (221) and
The current ranges offered in the UK distributors zipped and hooded sweat. (222 & 223). All the
catalogues really exemplify from what and where garments are manufactured in a heavy sueded fabric
Urban Wear has come. that provides both excellent hand-feel and a great
Urban Wear initially developed from Sportswear – surface for decoration. Perfect for universities,
the T-shirt began life as an undergarment translating colleges and clubs wanting a strong urban look that
to sportswear in the 1930’s and becoming a symbol also offers something of their organisations heritage.
for youth and rebellion in the 1950’s when worn by Vintage is another Jerzees Colours range that
the like of James Dean and Marlon Brando; the polo takes advantage of our desire to express our present
was born of the golf and tennis communities, the on the past; modern social references on traditional construction to produce jackets that are not only an
sweat began life as a workwear garment, moving looking materials. intelligent choice for those concerned about style
onto the sports field in the 1930’s. Enzyme washed fabrics give a faded well worn and colour, but also for those for whom performance
These three garments really provide the look to simply cut fashion basics. His n hers T’s, a is paramount. Each jacket in the range breathes with
cornerstone to Urban Wear and the cornerstone to polo and two great sweats offer the decorator and the body and is cut to respond to the body. They also
our industry since it’s inception in the late 20th end user a range of products that look and feel like offer the wearer the traditional benefits of warmth
century. they have already stood the test and protection from the rain and wind.
The genre expanded further of time. Lightweight fabrics and strong urban styling
in the latter part of the 20th
C224M 221M
Giving Jerzees Colours its makes this range of jackets perfect for the city.
century with the investment truly urban edge and brining it However combine the city chic 530 Thermolayer with
in technical fabrics by the bang up to date for the the equally dynamic 540 range and you have jacket
major sportswear 21st Century consumer solution that equips the wearer for anything the city
manufacturers and are the freshly launched or country can throw at it.
suppliers of outdoor range of jackets In all the Jerzees Colours range comprises 85
wear drawing these subtitled Intelligent different products for men woman and children
new fabrics onto the Clothing. across a palette of 72 different colours; each one a
streets and into the Intelligent – why? perfect urban solution
clubs of the western Because they utilise For further information on the Jerzees Colours
world. the very latest in fabric range visit the website
www.russelleurope.com or tel
Inspired by the history of technology and garment (0) 1506 502 000
JUST HOODS
Heather
Navy
Keeping it real
What can be more urban than Hoodies?
They may have got some bad press in
recent times but for sheer coolness and
practicality they are the thing to be in and
be seen in, and they have never been
more popular than in todays’ urban
culture.
Just Hoods by AWDis in the past year
Babypink
has become the most popular brand in
the UK in the printwear market. Launched in landed! Three versions were launched, a Unisex be a winner in its’ own right. The AWDis Just
January 08 with just one style and in an version, the GIRLIE ZOODIE and the KIDS ZOODIE Hoods Street Hoodie is the new King of Cool in
unprecedented thirty colour options, the College and again the initial response and sales have the Urban clothing market.
Hoodie took the market by storm. been fantastic. The overall colour range has also No doubt the brand and its image has
This model was a traditional over the head been increased to forty, the biggest offering in the generated its own fan club and the
design and was supplemented last summer with a UK. comprehensive brochures, flyers and website are
kids version of exactly the same style in the same Perhaps the less obvious development is the making Just Hoods fly.
unwavering quality plus another six colours in the STREET HOODIE which fits into the niche where
range taking it to 36. customers want something more than just a basic For more information tel: Pencarrie on 0800 252
After such great success the question was design. This one is a feature rich Heavyweight 248, or Prestige leisure 0800 212 180 or see
where to go next? The obvious move was to a full 330gsm over the head model packed with so
www.justhoods.co.uk
zip model so in January this year the Zooodie many ultra cool eye popping details it is sure to
| 66 | March 2009
www.printwearandpromotion.co.uk
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88