p46 health and fitnesss:Layout 1 17/02/2009 09:49 Page 46
HEALTH & FITNESS
Health
FOCUS ON:
& Fitness
This year offers plenty of printwear potential in health
and fitness garments, from hi-tec caps and gym gear
to bags, shades and eco-friendly equipment.
BEECHFIELD
The perfect fit for fitness fanatics
The new B181 Coolmax© Performance Cap, the area has allowed us to cut the cap slightly smaller enjoyment of any fitness activity,” Roger McHugh
latest addition to Beechfield’s Sport Collection, than usual for a closer fit, and keeps the cap in suggests. “On a sunny day, in particular, the cap
should be your first choice for any fitness activity, place without causing the wearer to suffer from will provide welcome protection against the sun,
according to the brand. head pains,” Roger explains. “It’s so simple, yet shielding the person’s eyes from glare and shading
“It has everything you could possibly want from extremely effective.” the head and face to reduce the risk of sunburn.
a sports cap,” says Beechfield’s Roger McHugh, The B181 also scores Simultaneously, the Coolmax© sweatband will
drawing particular attention to the cap’s fit. highly on its use of soak up any perspiration and wick it away from
“It’s often the small details that make a performance the skin, helping to keep the person cool and dry.
headwear design really work and in this fabrics. The side ventilation panels will help with the
case it’s the construction of the size cooling process by ensuring a flow of air to the
adjuster,” he explains. “If you’re head and allowing heat to escape.”
running or involved in energetic The side ventilation panels, in white
exercises it can be difficult to make mesh, also enhance the B181’s sporty
a cap stay on your head. You can looks. The mesh, which is visible through the
try pulling the size adjuster strap openings at the sides of the cap, contrasts with
extra tight, but that is likely to the nylon Taslon outer (available in a choice of
cause headaches and is far from Black, Red or Royal). Vertical white stitching detail
guaranteed to work, as the cap will eventually at each end of the openings provides a tasteful
work loose.” Beechfield has opted for a combination of finishing touch, whilst the cap’s swooping central
Beechfield’s solution is to use a small piece of 100% nylon Taslon outer, which is water-resistant panel (running uninterrupted from front to back)
elastic material to attach the plastic loop, which and breathable, with a moisture-wicking 100% affords maximum embellishment potential.
the Velcro size adjuster strap passes through, to polyester Coolmax© fabric sweatband, plus mesh
the back of the cap. This gives a small amount of ventilation panels at the cap’s sides. “Staying cool For more information visit the website
essential stretch. “Introducing some stretch in this and comfortable whilst exercising is central to the www.beechfield.com
| 46 | March 2009 www.printwearandpromotion.co.uk
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