PAGE 5 contents final:p3, contents jan 17/02/2009 14:22 Page 3
CONTENTS
Printwear
EDITOR’S COMMENT
&promotion
THE TOTAL PROMOTIONAL PACKAGE
EDITOR
Neill Barston
Printwear marching on
E-mail: nbarston@datateam.co.uk
ADVERTISEMENT MANAGER
Tony Gardner
E-mail: tgardner@datateam.co.uk
B
y the time this has reached most of you, I will have met up with a good number of
yourselves at our exhibition at the NEC. As ever, there’s a significant amount of behind
the scenes work which has gone into this year’s event which remains one of the
highlights of the printwear calendar.
CLASSIFIED AND
P
From displays of new technology to daily fashion shows of the latest ranges to emerge in
RODUCTION
Neale Salt
the industry, there will be something for everyone. I sincerely hope that will be the case for
E-mail: nsalt@datateam.co.uk
our latest edition of the magazine.
This month’s focus features take in three garment fields which have proved big sellers
ADMINISTRATION
within the business. Firstly, the mix of clothing entering the schoolwear market continues to
Hannah James
gather pace with new introductions for fashionable soft shell jackets, hi-vis safety tops and
E-mail: hjames@datateam.co.uk
plus sizes in many products.
Health and fitness is a similarly strong sector and there is a striking collection of designer-
PUBLICATION MANAGER influenced gear on offer this year. The same can be said of urbanwear, which is capturing a
Richard Smith sizeable share of the youth clothing market.
E-mail: rsmith@datateam.co.uk
Elsewhere, we have our regular features in the form of marketing and sales advice from
Paul Clapham, problem solving courtesy of Tony Whitmore and a focus on what’s billed as one
PUBLISHING DIRECTOR
of the first fully recycled t-shirt’s for the printwear industry. Enjoy.
Andrew Castle
E-mail: acastle@datateam.co.uk
Neill Barston
16
21 42 58
ABC 5,536
For the period January to December 2007
ISSN 0967-2486
Published in Great Britain by:
Datateam Publishing Ltd
London Road
Maidstone, Kent FOCUS FEATURES COMPANY PROFILE
ME16 8LY
Tel: (01622) 687031
Fax: (01622) 757646
28 Schoolwear 42 Blue Max
e-mail:
This year’s range of school clothing has We examine Blue Max’s million pound warehouse
printwearandpromotion@datateam.co.uk
exceptional potential for the printwear market extension and its plans for a busy 2009
with an expanding mix of styles.
Printwear & Promotion is available on
Subscription priced £74.00 (UK), 46 Health and fitness
58 Anvil
We take a look at Anvil’s fully recycled t-shirts
£85.00 (Overseas), £99.00 (Airmail)
We check out some of the latest gym and fitness
gear which is expected to set the pace.
which are being marketed through PAG.
62 Urbanwear .
REGULARS
This growing sector of printwear has some of the
most stylish offerings around with designer
5 Comment
jackets, tops and hoodies proving popular.
7 Industry news
FEATURES
21 Business monitor
16 Trade Only exhibition
Paul Clapham dispenses some sound advice on
how to best to motivate your workforce to bring
There were plenty of superb promotional products
in results.
on dispay at the Trade Only exhibition- we look at
Colour reproduction by
some ofthe most sought after.
26 Cover story: Finden+Hales
Design and Media Solutions
Tel: 01622 681366 18 Industry troubleshooter
Tony Whitmore examines garment handling
44 Promota
Design and origination
bking@designandmediasolutions.co.uk
techniques, looking at the need for backing and
The independent trade association explains the
why laundering is essential.
benefits of joining its organisation, which offers a
broad network of support.
The publishers do not necessarily agree with the views
expressed by contributors, nor do they accept any
60 Marketing strategy
responsibility for any errors of translation in the subject
matter in this publication.
Paul Clapham reveals why targeting your
74 Postcards from the Edge
Suppliers have contributed towards the production costs of
printwear clients accurately can pay real dividends
Paul Stephenson looks at why it’s wise to leave
some of the editorial photographs/material in this issue.
no printwear stone unturned as businesses look
to diversify in the present economic climate.
www.printwearandpromotion.co.uk March 2009 | 5 |
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