p28-40 Schoolwear PASSED:Layout 1 17/02/2009 09:36 Page 30
FOCUS ON: SCHOOLWEAR
BEEZER BLUE MAX
Decades doing homework Stocked to the gunwales for success
Beezer has been successfully producing Blue Max, with Stag now part of their
schoolwear garments for over two decades. One portfolio, is one of the largest
of the main reasons for that success is the suppliers of schoolwear lines in the
company’s ability to adapt existing garments to UK. The company has earned a well-
suit current trends within the industry. The Polo deserved reputation amongst its
Shirt, for example, is a firm favourite and customer base for offering quality,
available in a wide variety of colours and sizes, consistency and value in schoolwear.
the most popular being the single colour version All garments comply with the latest
from the company’s Stock range. However, due to safety legislation and all materials
a growing demand for a more ‘individual’ look, used in the dying process for
the company offers further variations from their childrenswear are Oeko Tex compliant
Specials range of garments. The Contrast Polo, for and zips and toggle closures meet the
instance, features a contrast collar placket and most rigorous standards of safety.
Blue Max also has a customer-orientated
Beezer Piped V
philosophy. Service and delivery are key to the
business and to meet demand, order taking
operations are placed strategically around the UK
and aim to deliver all stock items on a next day
service.
The Penthouse Polo, a firm favourite with Blue
Max schoolwear customers and one of the first
items in the Blue Max portfolio when the company
first started 21 years ago, continues to be a
runaway success, offering enduring quality and a
huge variety of colours and sizes including new
pink.
sleeve, in various colourways and stripe widths. New additions to its schoolwear
The Beezer Cardigan and Beezer V-Neck portfolio for 2009 include the
Sweatshirt are also long-standing favourites exciting Soft Shell Jacket. This high
within the schoolwear sector, and are available performance garment featuring soft
from the company’s Stock service. The Cardigan shell technology is fully water
features two pockets and a buttoned front, while repellent and has a bonded
the V-Neck Sweatshirt features a mitred V and a microfleece inner layer for extra
seam-covered waistband. Both garments have a warmth. Added safety features
brushed fleece finish inside, and come in sizes include a reflective triangle and zip
22” - XXXL. puller on child sizes. ‘This item is an
The Piped Crew and Piped V sweatshirts have ideal choice for schools. It offers
evolved from the popular selling Beezer quality, combined with value for
Sweatshirt. Both garments feature piping on the money and embroiders like a dream’
neck and are available in sizes 22” - XXL. The says Mary Fawcus, Business
piping is available in any colour from the Beezer Development Director at Blue Max
colour range offering the customer more choice ‘We are confident that it is going to
and design opportunities. The company have be a top seller.’
noticed a steady increase in the sale of both Also new is the X-Trelle Soft range of soft but
garments since their introduction two years ago hard-wearing knitwear. The range comes in a
and believe that they offer something a little bit choice of V neck jumper and cardigan and seven
different to the standard Sweatshirt. colours.
Beezer are soon to announcing a new fleece Further introductions include an additional
garment which they are confident will be a big range of generous fit trousers for girls, ‘Plus Fit’,
hit with the schoolwear industry, again this with reinforced seam and stitching under the
garment has evolved from their flexibility to Ziggys label and a plain front trouser style
produce garments from customer’s own available in black, charcoal and mid grey under
specifications and creating a product suitable for the Grant’s label.
a wider audience - Watch this space!
For further information contact 0845 23 00 88 or
Beezer Tel: 0116 261 9615 visit the website www.bluemaxgroup.co.uk
www.beezerlondon.co.uk
A selection of schoolwear
from Blue Max
| 30 | March 2009 www.printwearandpromotion.co.uk
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