Urban wear PASSED:Layout 1 17/02/2009 10:03 Page 62
URBANWEAR
Urbanwear is a fast-growing clothing market in the
Urbanwear
FOCUS ON:
printwear world and has pushed the boundaries of
clothing styles. Neill Barston speaks to B&C’s sales
development manager Pete Randall on the
company’s latest high-street influenced range.
A
passion for fashion is the up-front in Britain, which we now have through UKL and Fit body warmer, soft-feel cocoon jacket aimed squarely at
marketing buzz phrase used by Belgian Apparel. We’ve been doing some high profile events the urban market. In addition, the men’s and women’s
clothing company B&C. including a fashion show recently in Prague alongside range of Duo t-shirts have strong single jersey ring-
It’s a statement that might easily be dismissed as the likes of Armani and Chanel which seemed to go spun design detailing and are ideal for embroidering
mere PR puff, but as the company’s UK sales very well,” added Pete, who said the company had purposes.
development manager Pete Randall explains there’s enjoyed particular success with sales targeted at This year, B&C is offering no fewer than 109
definitely substance behind the style. university campuses and the student market. colours. Of those colours, nine are new, including the
For evidence of its success you need look no further But he explained, that while the firm’s latest gear ''Ultra'' collection with its trend-setting ''Fluo'' shades:
than the firm winning 4 accolades at the 2008 may be aimed primarily at the 16-25 year old age Ultra Pink, Ultra Yellow, Ultra Green, Ultra Orange.
European Chic Awards for its collections. With an range, he felt its styles would have a far broader Paradise Pink, Light Aqua, Mint, Pistachio and
exciting range of urban and leisure wear out this year appeal from a greater age range. Brown for our new 2009 colours, and lastly one really
it seems there’s no stopping this continental outfit. Among its urban range is the Attitude loose special colour that's more than just trendy: camouflage
From smartly styled t-shirts to a wealth of blouson. This neatly styled lightweight waterproof (patchwork of grey, khakhi and beige).
sweatshirts, outerwear and funky urban jackets aimed jacket features both mens and women’s Duo Concept B&C has also firmly stated its commitment to
at a youthful market, there’s little doubting B&C’s designs. It has an adjustable storm hood concealed in environmental concerns in producing its new Biosfair
ambition to install some cutting edge into printwear. the collar, full length zip, two side pockets with covered sustainable range. This is both 100 percent Fairtrade
If its impressive new catalogue which features zip, easy hem opening for easy decoration and is and 100 percent organic cotton. The company’s
glamorous fashion shoots in Hong Kong is anything to thermo-insulated. It is available in a selection of complete range
judge by then there ought to be plenty of takers for its colours and sizes xs to xxl for women and s to xxxl for is also Oeko-
bold products. men. tex 100
“Our company is designing from a fashion Another strong contender in the certified,
standpoint and unlike many in the promotional duo range is the Wonder/ which
market,” reveals Pete. “We try to closely follow what women and Monster/men guarantees
is happening to link in with retail styles. It’s great 80% cotton, 20% polyester the safety of
to win awards including best collection for our hooded sweatshirts textiles and
styling which will help with the UK market. (featured below) which dyes to human
“We wanted to add value to our products, have sweat resistant health. In
even with standard items like t-shirts by technology. combining
adding additional detailing to them. B&C is There is also a hooded street style and
really keen to get into the British market and eco-friendly
is an expanding credentials, this year is
operation. looking like one of
The chain is B&C’s most promising
massive in yet. For more
Europe information see
but we www.bc-collection.eu
have not
had large
distribution
| 62 | March 2009 www.printwearandpromotion.co.uk
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