Urban wear PASSED:Layout 1 17/02/2009 10:04 Page 63
URBANWEAR
BEECHFIELD
Headwear with street style
Beechfield’s new B38 Urban Army Cap is strong on cap’s perceived value. “The new fabric is a
streetwise styling and imbued with upfront statement in itself,” says Beechfield’s
urban appeal. Roger McHugh. “The washed-
Army caps have been the out and worn-in look
hot ticket in promo continues to be very popular
B38 Vintage Black
headwear for the past two and really suits the army cap
years. On the high street, design. We’ve boosted the However, he is quick to mention that the B38’s
the basic army cap style overall effect by offering the appeal stretches much further than the concert
has undergone a new cap in Vintage hall and campus. “Urban wear is so popular at
continuous process of Black, Vintage Olive present that I can see the B38 being used for
development over this time,
B834 Olive
and Vintage Stone everything from edgy product promotions to coffee
with the introduction of new colours, reinforcing shop staff uniforms,” he comments.
fabrics, colours and design details. the product’s trendy, military motif.” Other Beechfield styles that are currently selling
Having been one of the first headwear brands to The cap has a large front panel, which provides well to urban wear customers include: the new
bring army caps to the promotional market, lots of room for a large badge, print or embroidery. B834 Organic Cotton Army Cap and B34b Junior
Beechfield has wasted no time in interpreting The crown is made up of several stitched panels, Army Cap; the distressed-look B53 Low Profile
these developments for its trade customers. The further adding to the vintage look. Brass effect Vintage Cap; and the festival-goers favourite – the
B38 Urban Army Cap is one of the resultant new eyelets on the sides provide the finishing design B86 Vintage Chino Cotton Bucket Hat.
designs. touches, while the Rip-Strip™ fastener ensures a
The standout feature of the B38 is its fabric. The comfortable fit for all heads. Contact your Beechfield distributor for further
heavy washed cotton fabric gives the cap a Roger views the B38 – in Vintage Black, in details. For more information visit
fashionable vintage appearance. This is particular – as the ideal choice for the music
www.beechfield.com.
complemented by the herringbone weave, which market, and sees university shops and student
adds surface interest and greatly increases the events organisers as other obvious buyers.
FINDEN+HALES
delivering the goods
Popularised by fashion prediction companies - colourways that allow the products to stand out
urban lifestyle is an amalgamation of urban and from the plain alternatives. The contemporary
'street' influences such as skatewear and pop cargo trouser in nylon taslon for men and women
culture - diluted into high street fashion it is not is perfect for active environments as well as
surprising that trendy casual styles defined as representing the age and mindset of the wearer.
'urban wear' would filter it's way into the supply On the hoodie front the sleeveless hoodie
clothing industry. With emphasis on youth culture, LV505 along with pull over hoodie LV335 and zip
comfort and practicality these styles would often up hoodie LV335 embrace urban to it's full
not look a miss on the high street. potential and offer alternative
Garments such as hoodies, vests colourways such as navy/orange and
and cargo trousers arguably were black/yellow. The Kids Pullover Hoodie
all born of this urban lifestyle title. (LV339) offers all the same comfort, fit
Finden and Hales, offers several and teamwear look as shown by the
urban adult version, but in ages 5/6 up to
alternatives for 13/14. Made in 80% cotton with 20%
the modern polyester ensuring easy care and great
printer and durability: essential teamwear
embroiderer. requirements. This too features contrast
The main panelling to co-ordinate with the rest of
advantage for this the range, but the Finden+Hales team
LV339 KIDS PULLOVER HOODIE
brand is the have deliberately omitted the draw-
design detail cord at the hood to ensure that any printable, wearable,
and contrast younger team members avoid comfortable, durable yet still
any potential draw-cord retain urban cool.
hazards.
LV335
The key to urban For further information visit the
PULLOVER
lifestyle in this company’s website
HOODIE
market is that the
www.findenandhales.com or tel:
garments are
LV505 SLEEVELESS
HOODIE
01577 861555.
www.printwearandpromotion.co.uk March 2009 | 63 |
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