Urban wear PASSED:Layout 1 17/02/2009 10:07 Page 64
URBANWEAR
FRUIT OF THE LOOM
New Hooded T’s boast lightweight street design
Heavy
Fruit of the Loom’s new Hooded Ts have groups and street cultures. She Hooded
transferred straight out of retail and into the comments: “Look at the queue outside
Sweat
imprint market in 2009. The fashion favourites are a gig or dance club and you will notice
perfect for music merchandise and pre-print a ‘sea’ of hooded sweatshirts; go along New
collections, and respond to customers’ calls for a to a skateboarding demonstration or
Hooded T
modern T-shirt design with all the street cred’ of a mountain biking competition and both
hoodie. the riders and the young spectators will
There are two Hooded Ts to choose from. The be dressed in a uniform of T-shirts and
men’s Long Sleeve Hooded T is made in 100% hoodies.” Fruit of the Loom’s Hooded
cotton, 160 gm/m2 and comes in sizes S-XXL. Its Sweats were its best selling fleece styles
up-to-the-minute, masculine colour palette in 2008 and are in even greater
comprises of: Black, Deep Navy, Heather Grey, demand drape. Previously available
Light Graphite and White. The Lady-Fit Lightweight going into in Black only, this year Fruit
Hooded T uses Fruit of the Loom’s newly 2009. The of the Loom has added the
developed lightweight cotton jersey knit fabric, in company
LF Sweat
Jacket
fashion-focused Classic Olive and Chocolate
125/135 gm/m2. It is available in five popular offers seven colours, in line with current consumer demands.
feminine colours – Black, Deep Navy, Light Pink, Hooded The Heavy Hooded Sweat has a traditional front
Sky Blue and White – and sizes XS-XL. Sweats in pouch pocket, set-in sleeves, and double fabric
“The Hooded Ts are a fashionable update on total – for hood with self-coloured drawcord. It comes in
the standard T-shirt and have been designed to men, women sizes S to XXL.
have strong appeal for younger, appearance- and children The Lady-Fit Hooded Sweat Jacket has the same
conscious end-users,” Alison McKenzie, Brand – in sizes appeal for fashion-conscious women. Its next-
Director, comments. “They are already big sellers in that range generation 75% cotton/25% polyester fleece
retail, and bring something new and a bit different from 5-6 fabric, (280 gm/m2) is super soft and smooth. It is
to the corporate promotions market. The new Ts years to complemented by contemporary self-fabric cuffs
possess bags of decoration potential and are adults’ XXL. and waistband, a self-coloured herringbone draw
perfect for the layered look that is so fashionable The Heavy Hooded Sweat, in 70% cotton/30% cord to the hood, self-coloured YKK zip with
at present.” polyester fleece fabric, (340 gm/m2) is a perennial removable branded zip puller, (the zip is covered
Alison adds that the Hooded Sweat continues favourite on the music and club scenes. Its extra for enhanced printability), and two front pouch
to define twenty first century urban clothing, heavyweight next-generation fleece fabric gives it pockets. For more information tel (0)1952 682900
having an appeal that transcends different youth a high quality feel and appearance, plus perfect or visit
www.fruitoftheloom.eu
HENBURY
H150 H812 BURNT
Forging smart urban trends
ORANGE.
Life style trends influence fashion and increasingly The Henbury H010 100%
affect how we design and develop styles for the Cotton Crew Neck T Shirt has
corporate wear been designed with a slightly
market. The slimmer silhouette. A fantastic
colour matters as basic with extra detail such as
does the fabric twin needle stitching on all of
type. Whether at
H880 CLOSE UP
the seams
work or play we
H880
to give
want to feel them extra
comfortable and durability
look good. and there is an overlocked V- equivalent crew neck sweatshirt for those who
With urban stitched panel at the front prefer no hood.
wear, the slimmer fitting polo shirts neck and overlocked panel For 2009 we’ve introduced a heavy weight
and T-shirts which are everywhere in details under the arms. Made overtop the H880. 100% Cotton pique with
retail are finding popularity in the in 180gsm single jersey the contrast herringbone tape inside the placket and
promotional market. Casual and garment is offered in 11 side vents plus a woven cadet collar provides
washed effects giving garments the colours and sizes S-XXL. another great alternative to the hoodie.
‘Urban’ look. Henbury’s H270 No street collection would
washed polo fits with this look be complete without a For more information email
enquiries@henbury.com
perfectly, with a wide placket and a self fabric hoodie. Henbury’s H812 is a substantial 80% or visit the web site on
www.henbury.com
collar. For a more retro look there are H150 and Cotton / 20% Polyester with a double layered or tel: 01577 861555
H152 tipped polo’s in 100% Cotton. Wear them hood with drawcord, a kangaroo pocket and even
slightly small if it’s a very slim fit that is required. includes rivets on the underarm. The H810 is the
| 64 | March 2009
www.printwearandpromotion.co.uk
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