BIG DATA
America’s Homeless Population on the Rise
Percent change in homelessness per 10,000 residents in the United States by year:
700,000 600,000 500,000 400,000 300,000 200,000 100,000 0
2012 2013 2014 2015 2016 2017 2018 2019 2020 2022 2023 Nocomplete count in 2021 due to COVID-19 pandemic. SOURCE:
Security.org
When Rents Rise, So Does Homelessness Percent change in median rent and per 10,000 residents in U.S. cities (Jan. 2017-Jan. 2022):
Sacramento Fresno Raleigh Phoenix
Austin Tucson
United States +4 -13
-17 -21 -31 +38 +144 +104 +62 +54 +46
+47% +41% +34% +65%
+29% +57%
+26%
Minneapolis Houston
Philadelphia Chicago
+12% +12% +12% +10%
SOURCE: Pew Charitable Trusts
Over 100,000 LA Residents Could Be Homeless by 2028 Olympics Estimated number of people (expected to be) experiencing homelessness in Los Angeles, by year*:
653,104
Commercialization Dulls Christmas’ Spiritual Meaning
Q. To what extent do you agree or disagree that commercialization has diminished Christmas’ religious signifi cance?
17 DISAGREE 78 AGREE
Q. Do you believe that the choice between saying “Merry Christmas” and “Happy Holidays” has become a way for people to express their political or cultural affi lliations rather than simply conveying holiday cheer?
45 YES 27 Not Important 45 NO Q. How important is religion in your life? 71 Important
Q. To what extent do you believe there is a connection between the decline of religion in the U.S. and the infl uence of woke culture, socialism, or similar ideologies in our educational institutions?
No Connection 29 11 NO 69,000 2022 76,000 2023 84,000 2024 91,000 98,000 106,000 113,000 Gift Cards 42 2025 2026 2027 2028
*A constant daily rate of 227 entrants to and 207 exits from homelessness is assumed. SOURCE: Los Angeles Homeless Services Authority via McKinsey & Company
(to favorite stores/restaurant) 34 NEWSMAX | DECEMBER 2024 60 Great Extent Q. Do you believe in God? 80 YES
Favorite Christmas Gifts Men Like to Receive
Electronics 42
(phones, laptops, tablets) SOURCE: Newsmax/TIPP Poll
HOMELESS/A-DIGIT©ISTOCK / OLYMPICS LOGO/ ETIENNE LAURENT/AFP VIA GETTY IMAGES / CHRISTMAS/SANDIPKUMAR PATEL©ISTOCK
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