America
‘Woke’ CEOs Face Day of Reckoning
BRIAN
CORNELL CEO, Target
Conservatives file suits against bosses getting rich off progressive agendas.
T BY DAVID A. PATTEN
he progressive esg deba- cle that cost Anheuser- Busch and Target tens of bil- lions in stock value this sum-
mer has touched off a broad, growing backlash against “woke” corporations nationwide. “Go woke and go broke” is no lon-
ger just a snappy slogan. Wall Street now recognizes it is a real and pres- ent danger for companies that neglect their most important “stakeholder” — the customer. “Never off end your target market,”
former CKE Restaurants CEO Andy Puzder tweeted, “no matter what your DEI team tells you!” Economist Stephen Moore tells Newsmax that CEOs face “a sort of ransom” over environmental, social, and corporate governance. If they make decisions based on profi t poten-
Consumers to Companies: Stay Out of Politics!
14 NEWSMAX | AUGUST 2023 C
tial, they risk the wrath of progressives. Moore adds that by going along with
ESG, CEOs think organizations like “Earth First, Sierra Club, and Black Lives Matter won’t come after us.” But when Bud Light hired trans-
gender TikTok personality Dylan Mul- vaney to sell its beer brand to mil- lennials, and Target rolled out “tuck- friendly” swimsuits to celebrate Pride month, folks on Main Street decided they’d had enough. The result was an equity bloodbath
on Wall Street, including: The imploding market value of Bud
Light. The stock value of Bud Light’s parent company, Anheuser-Busch InBev, collapsed from $134.5 billion to $99 billion — a loss of more than $35 billion. Sales of Bud Light declined by
about 24% as it lost its coveted spot as America’s No. 1-selling beer to Mod-
-suite execs on Wall Street who are actively promoting
progressive policies might want to take another look at the polls. A survey earlier this year by
Trafalgar Group showed just how passionate most voters are
about keeping politics and business separate. The survey was based on responses from over 1,000 voters.
ABIGAIL JOHNSON CEO, Fidelity Investments
BRENDAN WHITWORTH U.S. CEO, Anheuser- Busch InBev
elo Especial. Target, meanwhile, plummeted
almost $13 billion in market value and its stock declined for nine straight trading days in May. Now, there are signs the anti-
ESG backlash is just beginning and may carry through all the way to the November 2024 presidential elections. In the legislative and legal arenas, the revolt is well underway. Both The Heritage Foundation and
the American Legislative Exchange Council (ALEC) are circulating pro- posals in state legislatures that would restrict or ban social-cause consider- ations in corporate investments. Already this year, governors in Arkansas, Florida, Kentucky, Mon- tana, West Virginia, and Utah have signed off on state laws restricting ESG practices, especially in pension investments. And more than a dozen other states
are considering similar legislation — a major wave of legislative activity.
It revealed nearly 8 in 10 voters — 78.8% — say they are more likely to do business with companies that don’t push political agendas. Even among Democrat voters, 76.9%
are more likely to do business with companies that
78.8%
said they’re more likely to buy from a company that stays politically neutral. That compares to 82.3% of Republican voters who preferred to do business with politically neutral corporations.
don’t push political agendas.
WHITWORTH/LAURIE DIEFFEMBACQ/BELGA MAG/AFP VIA GETTY IMAGES / CORNELL/AP IMAGES / JOHNSON/TWITTER / CLOUDS/ANANT_KASETSINSOMBUT©ISTOCK
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