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Little-Known Disruption in U.S. Drinking Habits Impacting Millions of Americans!
Worries about the health impact of sugary soda and the dangers of contaminated tap water have sent consumers scurrying for beverages that are both healthy and safe… By Lee Bellinger
Editor of Off-Grid Confidential The disruption of the U.S. beverage industry
began with soaring demand for healthier beverages from consumers looking to break their unhealthy addiction to sugary soda.
And that disruption and demand have only
grown stronger thanks to America’s tap water crisis. It has become apparent that water systems across America are failing — and that some cities routinely deliver water contaminated with lead and other toxins.
The result: a booming bottled water market that includes a surprising new and fast-growing segment called “enhanced” water.
That is bottled water featuring added minerals, vitamins, nutrients or flavorings.
Sales of healthier water offerings are growing
by 26.4% a year, making it the fastest growing segment of the bottled water market.
One of the leading enhanced water brands is Alkaline88®
from The Alkaline Water
Company [NASDAQ: WTER]. It has rapidly become one of the nation’s best-selling enhanced waters — with sales projected to reach $40 million in FY 2019.
Unprecedented Growth in a Highly Competitive Market
Over the last four years, sales of Alkaline88®
have soared more than 435%. That type of growth is almost unprecedented
in a market as highly competative as bottled water, with nearly 200 different brands.
The combination of this brand’s rapid growth with “Big Soda’s” swift reaction to changing consumer tastes has created a unique opportunity
for investors to profit. For more than 30 years, I’ve been the
publisher of a leading investment newsletter that has helped investors spot major trends well in advance time and time again. And it’s clear that America is moving on from sugary beverages — and making healthier choices.
The Alkaline Water Company [NASDAQ:
WTER] is out in front of this megatrend and could help early investors turn a modest $2,500 investment into $27,500 or more, as I believe its shares are now grossly undervalued.
Big Soda is Investing Billions in this Trend
Sales of sugary soda have been steadily declining for more than a decade. According to Fortune magazine, since 2004, “carbonated soft drinks have shed 1.6 billion cases in volume.”
In order to keep up with this shift in consumer tastes, big soda companies have been scrambling to gain a foothold by investing billions of dollars to grab market share. For example...
• Dr. Pepper Snapple Group bought beverage company Bai Brands for $1.7 billion, paying about 7.4 times revenue.
• In August 2018, Coca Cola acquired a minority stake in sports drink company BodyArmor, handing basketball star Kobe Bryant a 3,200% return. The transaction valued Bryant’s 10% stake in the company (for which he paid $6 million) at a staggering $200 million.
• Coca Cola also paid $4.2 billion — or 11.7 times revenue — to acquire Vitaminwater.
This frenzy of acquisition activity could be (Continued on next page)
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