In 2018, just as her business was taking off , Yasmin came fi rst in the Emerging Artist category of the annual British Polymer Clay Guild Awards. “Clay appeals to people of all ages, it feels good


to work with and it can be very therapeutic,” said Yasmin. “I would say that the majority of people at my online sessions are businesswomen who are looking for a way to relax. We’ve all been through a pretty tough year and we’ve perhaps seen how important it is to switch off for a while. “I see people start to work on their designs during the sessions and you can almost see them visibly relax and their shoulders drop as they let themselves become engrossed in what they are doing. People tell me they’re not artistic or they’re going to be useless at it, but they fi nd they fl ourish. It’s quite easy to work with and to be creative, and, of course, you get support and feedback from everyone on the session, and that’s great for morale, too. “It’s an unfortunate thing about the modern


world we live in that it’s so easy to access entertainment that doesn’t really need any input. Of course, it is tempting to just put the television on or scroll through your phone, but that doesn’t always help your brain switch off . “Concentrating on something creative and


fun means that you have to leave all the stresses behind and turn your attention to something that genuinely gives you satisfaction and pleasure, and I really do think it makes a diff erence to your mental health and wellbeing.” Yasmin intends to continue online courses in the


future, with an eye on widening her customer base even further. Crafters pay a monthly membership fee and receive their pack of clays and accessories in the post, so that they have everything they need to hand. But Yasmin is also working on developing lists of suppliers so that those in other countries can source their own materials locally, ready for their Beadeze sessions. “When you set up your own business, you feel


like you’re leaving one bit of your life behind, but what I have found is that my experience in business, particularly the training side and how I used that with Beadeze, is combining two things I love to do,” said Yasmin. “I provide the ideas and the tools, but if someone wants to experiment and do their own thing, that’s fi ne and I’m there to guide them and answer questions if they need me. “I love to make jewellery, but I also love to pass


on my knowledge and skills and see other people getting so much out of it.”


Find out more about Beadeze at www.beadeze.com, email info@beadeze.com or call 07979 252818


ALL THINGS BUSINESS 39


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