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at a relatively rapid rate as restrictions are lifted.” - Claire Ackroyd, Senior Economic Analyst “Business leaders who adjust and drive


innovation will flourish in the post-COVID-19 world, while businesses who are adaptable to change are more likely to survive and thrive. Bold steps must be made to drive change in a Black Swan event.” - Jacqueline Day, High Growth Business Adviser. “Don’t give up hope. Whilst recognising the scale


of the challenge faced by so many businesses, if I refl ect on the last year, the stand-out observation for me is the number of enquiries we have received.


Jacqueline Day High Growth Business Advisor


Claire Ackroyd Senior Economic Analyst


T ese enquiries were not from organisations who were struggling to survive, but from innovative business leaders who were using the period to strategise, innovate, develop new products or services, expand or even open new sites and facilities. It is heartening to see this wide-spread zest for growth and it’s great that these entrepreneurs are reaching out to the LEP for support in delivering these investments and exciting projects.” - Jon Rawcliff e, Investment and Innovation Manager If you’d like further support for your business to navigate the


pandemic, Brexit or to unlock growth opportunities, the team at SEMLEP’s Growth Hub can help. With a team of six Business Advisers, three High Growth


Business Advisers and multiple fully funded programmes designed to support businesses at different stages of growth, the Growth Hub is your one-stop shop for local business support, advice and guidance. Supporting the business community forms part of SEMLEP’s wider


work to rebuild our economy. In 2019, the South East Midlands was one of the fastest-growing areas in England, already contributing some £50bn a year to the UK economy. Whilst there is still some uncertainty about how restrictions will be lifted, our area is resilient. In December, we published the area’s Economic Recovery Strategy.


T e document brings together the various actions that SEMLEP and its local partners have taken, are taking and will take in future, to help the South East Midlands to recover from the COVID pandemic, and to grow and prosper over the longer term. Our actions are informed by key economic data and evidence


including forecasts gathered by consultancy fi rm Lichfi elds and our economic analyst team. T ese are set out against fi ve themes: ideas, people, infrastructure, business environment and place. Here’s to a year we’ll never forget!


For more information, visit www.semlep.com ALL THINGS BUSINESS 25


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