Greensand Country
A chance to put your business on the map
Greensand Country is an island of distinctive, beautiful and loved countryside in the heart of Bedfordshire. It is a landscape rich in wildlife and cultural heritage, with its own special qualities and sense of place. A green oasis of peace and quiet, rolling countryside and breathtaking views.
If you are a business located in Greensand Country, you can benefi t
from some of the best-loved and most beautiful countryside in England, which helps to attract residents, visitors and employers to the area. T e Greensand Country Landscape Partnership has developed
narrative and photos of this beautiful area that you can use to aid your own marketing activity. It is designed to help you promote Greensand Country to your customers - and in doing so, put your business on the map as part of this special landscape. T e landscape is defi ned by the Greensand Ridge, a band of higher
ground stretching from Leighton Buzzard to Gamlingay, which rises out of the surrounding vales to create a locally unique environment. T e area contains all of Bedfordshire’s remaining heathland, more than half of its woodland and more historic parkland per hectare than anywhere else in the country. In January 2017, a National Lottery Heritage Funded Programme
was established to deliver up to 90 projects that would help raise awareness of the heritage value of the landscape and reverse the gradual decline of its distinct character. T ere are 24 partners working
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together to make the projects a success, including Central Bedfordshire Council, The Greensand Trust, Sustrans, T e British Horse Society and the Bedfordshire Geology Group. T at character is a result of the special geology
of the Greensand Country which meant that the area was less well suited to agriculture and was instead used for the siting of monasteries. After the dissolution of the monasteries, the land was given to major landowners who established their own stately homes and gardens, deer parks and estate villages. Towards the middle of the 19th Century, the railways, brought by the Industrial Revolution, transformed local towns and created new industries such as quarrying, brick making, cultivation and milling. Today, an excellent network of public rights
of way off ers a wide variety of walks, cycle and riding routes, and an annual Greensand Country Festival includes events and activities organised by partners, local business, special interest groups and visitor attractions to encourage those living within the area to get out and explore the outstanding countryside on their doorstep. Plans are already taking shape for this year’s
festival, subject to COVID-19 regulations. With this in mind, many virtual events are in the pipeline. In the meantime, businesses located within
Greensand Country can sign up to the Charter and have access to all the resources that have been put together in a toolkit. As well as the photos and narrative about this special place there are other advantages for businesses. They can add their business profi le to the Greensand Country website
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