Beadeze
The
gentle art of relaxation
Putting work to one side for an hour or so and escaping into something creative and fun – how enticing does that sound, right now? A Bedfordshire woman who originally turned a hobby into a new
Yasmin Ali Beadeze
business has now shifted that business online to give clients across the UK a chance to leave the outside world behind them for a little while. Yasmin Ali fi rst bought a jewellery making kit a few years ago as something fun to do with her young children. As the years went on, the children may have lost interest, but keen crafter Yasmin continued, and found her hand-made gifts went down well with friends, then a few orders for bespoke pieces began to come in and so she founded Beadeze. Over time, although she still loves to create her own pieces, Yasmin
found that her background in training drew her to the idea of off ering face-to-face classes, which were easily transferred online last year when the pandemic struck and so became available to a much wider audience. “T e classes had always been popular, but I think the way life is at the moment, people feel more than ever that they want to do something where they can focus on something other than lockdown, work or home schooling, and clear their heads for an hour or so,” said Yasmin. “If
you’re working from home the tendency is to work longer hours, to keep checking your emails, and to just fl op in front of the television when you’re done. Having an activity that both demands focus and concentration, but that is relaxing and satisfying, is so good for you.” Beadeze involves making beads and other
items from polymer clay, and those signing up to online classes receive a pack of clay, tools and embellishments to create the monthly project, as well as access to a one-hour ‘Clay Along’ session per month; a Facebook group where they can ask questions or share photographs of their creations; and a recorded video of the online session if they can’t attend live. Yasmin discovered the benefits of polymer
clay a few years ago when she was trying to fi nd jewellery to match an outfi t. Blending clays can achieve a perfect colour match that’s not always possible with semi-precious stones or ceramic beads. It is also easy to work with and mould into shapes that suit a particular idea or design. Having done a variety of crafting courses and
some business workshops, to give her a grounding in setting up her own company, Yasmin left behind her work in HR and training and Beadeze was born.
38
ALL THINGS BUSINESS
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50
