South Wales Care Home Provider Joins John’s Campaign
The Black Eyed Peas at UEFA Champions League Opening Ceremony
Paula Keys and Nicci Gerrard.
HC-One, the third largest care home operator in the UK which runs nine care homes in South Wales, has joined John’s Campaign, which is calling for the right of people with dementia to be supported by their family carers. John’s campaign works to enable more people to visit and help care for their relatives in medical and social care services at the times of day that work best for everyone. John’s Campaign was founded as a result of the experiences of Dr John Gerrard and his family following his time in hospital with dementia in 2014. His daughter Nicci Gerrard and friend Julia Jones are campaigning for the right of family members of people with dementia to be allowed to actively support their loved ones when they
are in hospitals or care homes.
The single simple principle of John’s Campaign according to its founders is that: “We should not enforce disconnection between relatives and those who need care.” Behind its simple statement of purpose lies the belief that relatives should not just be tolerated but should be welcomed, and that a collaboration between the patients and all connected with them is crucial to their health and their wellbeing. HC-One, is pledging to support John’s Campaign across all its homes by: • actively encouraging relatives to visit at times suitable for Residents, whether this be early morning, late evening or even overnight
• providing refreshments
and suitable accommodation for visiting relatives to make it easier for them to spend time ones.
with their loved
Across the country HC- One run more than 200 care homes that provide residential, nursing, dementia and specialist care. The care homes operated by HC-One support and care for more than 10,000 residents and employ nearly 14,000 caring colleagues.
HC-One is proud to support John’s Campaign as it seeks to ensure everyone who needs care is
treated with dignity.
HC-One strives to be the first choice care home in the community and welcomes friends and family to visit day or night so that they can maintain positive relationships with their loved ones.
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UEFA and Pepsi MAX® will celebrate football fandom with a global live music celebration at the UEFA Champions League Final from The Black Eyed Peas. The performance is part of the “UEFA Champions League Final Opening Ceremony presented by Pepsi”. The Final, which is the most watched annual sporting event in the world, will be played this year at National Stadium in Cardiff, Wales on June 3 and air in more than 220 markets. Fans can expect year two of the “UEFA Champions League Final Opening Ceremony presented by Pepsi” to once again merge the worlds of music, entertainment and sports in a high-energy performance of chart-topping hits from The Black Eyed Peas. “We’re planning on harnessing the excitement of the fans in the stadium and all those tuning in to the UEFA Champions League Final,” said
will.i.am of The Black Eyed Peas. “As football fans ourselves, we know how much this game means to those watching from the stands, their homes and with friends. This performance means just as much to us. We’re planning an unforgettable show.” To commemorate the partnership Pepsi MAX will also work with Snapchat to offer fans a sponsored Snapchat lens. The lens will be available via Snapchat on June 3 for fans located in markets across Europe. In PepsiCo’s second year of its UEFA Champions League partnership, the Pepsi MAX football campaign has enlisted the help of all-star athletes Sergio Agüero, Alexis Sánchez
and Vincent Kompany, to spark excitement in the lead up to the UEFA Champions League Final. PepsiCo initially joined forces with the UEFA Champions League in 2015, announcing a partnership with the prestigious European club football tournament where Lay’s, Gatorade and Pepsi MAX / Pepsi serve as lead brands for the competition. Guy-Laurent Epstein, Director of Marketing of UEFA Events SA, commented: “We are thrilled to be collaborating with our partner Pepsi on the Opening Ceremony of the 2017 UEFA Champions League final. Pepsi have a long experience in bringing music and sports together and, in this respect, UEFA are excited to have The Black Eyed Peas performing in Cardiff. In addition to the “UEFA Champions League Final Opening Ceremony presented by Pepsi” performance, The Black Eyed Peas will be featured in a variety of integrated campaign elements leading up to the performance. For football fans making the journey to Cardiff for the UEFA Champions League Final, Pepsi MAX will surprise them with a unique immersive high- tech football experience located within the UEFA “Champions Festival” fan zone in Cardiff Bay. Fans can stop by the Pepsi MAX Fan House where they will have the opportunity to recreate their heroes’ steps from the locker room, through the tunnel, to the game on the pitch. For more information, visit www.
facebook.com/uefachampions league and
www.pepsico.co.uk.
Published by Hot Press Publications, Mackintosh House, 136 Newport Road, Cardiff. CF24 1DJ. Tel: 029 2030 3900 e-mail:
cardiff.advertiser@
virgin.net www.cardiffandsouthwalesadvertiser.com
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