We live at a moment in history when people have rediscovered the importance of time. Time is a gift, and every moment is precious. People want to share their time with family and friends in the best possible way, making memories that will last a lifetime.
A listening ear Setting out on its mission to define its place in the yachting world of today and ensure its continued relevancy for tomorrow, Amels took an open approach that typifies its approach and turned a listening ear to those onboard its yachts, gathering their experiences and using the resultant knowledge to power its own evolution. Talking to owners, captains and crews and listening to their insights allows Amels to understand the experience that inspires them. This pushes the brand forwards, helping it to improve and refine its yachts into the perfect escape.
Time is of the essence What Amels heard when listening to those who sail aboard its luxury yachts, was that time is of the essence. “We live at a moment in history when people have rediscovered the importance of time. Time is a gift, and every moment is precious. People want to share their time with family and friends in the best possible way, making memories that will last a lifetime,” says Rose.
At the most practical level, time is the product of Amels’ building philosophy. Amels Limited Editions yachts are the perfect example. Built on proven platforms, the need for maintenance is reduced to a minimum. And, with yachts built on speculation, delivery is swift. Essentially, the result of this is time gifted to the owner.
Amels’s concept of gifting time to its clients goes beyond rapid delivery of optimal uptime, “We want to offer our clients the opportunity to take time into their own hands and use it in whichever way they want, on their own terms, so that they can enjoy unique experiences that they create themselves. Discovering their yacht, the world and, ultimately, themselves.”
In the spirit of the times As a family-owned brand, Amels is always looking to the long-term, to securing the future for the next generations. In this, the Amels culture chimes with the spirit of the moment, which places increasing importance on preserving the vitality and beauty of our seas for those who come after us.
Here, Amels’ approach of continually aiming to build better comes to the fore. Amels is committed to evolving its portfolio towards increasing levels of efficiency, exploring new ways to make processes cleaner and yachts greener.
Amels’ research is guided by the principles of the United National Sustainable Development Goals. Additionally, Amels is a partner of the Sea Index, an initiative of the Yacht Club de Monaco and Credit Suisse that is taking on the challenge of transparently measuring the environmental impact of superyachts.
“I am thankful to be able to follow in the footsteps of our predecessors. Of the founders and builders of the first Amels shipyards and yachts. Of my grandfather who founded the Damen Shipyards Group, and of my father who added his own approach and philosophy to further grow Amels’ reputation,” states Rose. “This is the third generation whose turn it is to continue building and to bring our DNA into the future, adding sustainability to our solid basis to ensure the next generation are able to keep on enjoying our beautiful Earth and sustainably sail protected and clean oceans.”
Gazing on the future This is the thinking behind the latest Amels 60 and 80 metre Limited Editions. These new yachts embody the values of
the renewed Amels brand and have raised the bar, setting new standards, not only in terms of sustainability, but also in style and sophistication. With designs from the renowned Espen Øino, the yachts display a modern elegance fit for the future. Additionally and most importantly, ensuring their ability to stand the tests of time, is the yachts’ use of sustainable hybrid propulsion.
Hybrid by Amels technology enables the yachts to cruise at speeds of up to 7 knots on electrical propulsion. The system draws on multiple sources of energy working together seamlessly throughout a wide operating profile. Onboard this results in exceptionally low noise and vibration, lower fuel, and maintenance costs – and reduced harmful emissions.
This is Amels evolution at work. The new yachts have taken the best of the previous generations, proven on the seas, and handed down through the generations, and added to it the latest in technological advancement – evolving, adapting, progressing.
“Soon I will take my children to explore the oceans and the islands, where they will leave their own footprints in the sand, creating new memories, knowing that the sea will connect us across generations and that the next generation will keep our memories, moving forward in the same way,” Rose concludes.
©Damen Yachting
ONBOARD | WINTER 2023 | 35
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