SERVICED APARTMENTS
FOUR SEASONS HOTEL & RESIDENCES LONDON AT TEN TRINITY SQUARE
provides luxury services & facilities in the heart of the City
Marianne Curphey talks to Vincent Hoogewijs, General Manager of the Four Seasons Residences at Ten Trinity Square, about providing luxury accommodation to the increasingly popular ‘staycation’ market.
T
he growth of the ‘staycation’ market – where business travellers add on a short leisure trip at the end of their work assignment – is one of the driving factors behind the success of the new Four Seasons Residences at Ten
Trinity Square, London.
A HISTORIC LOCATION The Residences opened last June, and have been particularly popular with US visitors, as well as those from China, Hong Kong, Asia and the Middle East, says Vincent Hoogewijs, General Manager. Located in London’s most historic area, Ten Trinity Square has long been regarded as one of Britain’s finest architectural landmarks, recognised as a Grade II listed building. Originally opened in 1922, this was the headquarters of the Port of London Authority. The Four Seasons hotel is attached to the Residences and has
100 rooms. Guests at the Residences are able to use all the hotel facilities, including the fitness centre and spa, restaurants, bar, room service and a private members’ club.
THE APPEAL TO OVERSEAS VISITORS “The Residences have great appeal with our overseas visitors,” Mr Hoogewijs says. “Our largest market is the US, followed by China, as the Four Seasons hotel is Chinese-owned. We have a wide range of guests – some are here purely on business, others add on a leisure trip for a few extra days, and we also have families coming for a stay in the heart of London.” The Residences have a particular appeal for US guests because
the hotel provides a 24/7 security service, something that this group of travellers finds reassuring. The brand is well known in the US and Canada as the first Four Seasons hotel to open was in Toronto.
DISCREET ACCOMMODATION The Residences also offer discreet and private entrances and exits, so that any guest who doesn’t want to attract attention can move around unhindered and without having to go through the hotel lobby. It is a short walk to the offices of the City and within easy access of Canary Wharf and the West End. As the ‘staycation’ market grows, and travellers look for apartment-based accommodation, the Residences offer a luxury option designed to appeal to C-suite, business owners, and high net worth individuals and their families.
INDIVIDUAL ARCHITECTURAL QUIRKS Each of the Residences is individually designed around the architectural quirks of the building – something that Mr Hoogewijs says was a pleasure and a challenge for the designers. “Every residence we have is different,” he says. “The history of
the building – and its importance in trade with Asia and the East – is reflected in the furnishings and design. When you live in them you feel that you are in a London that has real connections with the past – something that really appeals to our overseas guests.” The 40 Residences are available to rent on a short or long-term
basis. The hotel has seen a variety of different clients in the 12 months since they first opened. One sector that is growing is that of guests who attend nearby private hospitals for treatment, and who use the apartments to relax and recover in between appointments.
SPECTACULAR VIEWS The hotel is located adjacent to St. Katherine’s Dock, close to the Thames, and some of the penthouses include iconic views of both the Tower of London and Tower Bridge. The Residences have been designed to be a home-away-from- home experience that
36 | RELOCATE | SUMMER 2019
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