CREATIVITY
How art can liberate thinking within organisations
Marianne Curphey reports on the creative workshops run by artist Peter Moolan-Feroze at the Festival of Global People, designed to demonstrate the power of art to help solve business problems.
Alexandra Holden Terhalle, Life, Business, Career & Executive coach
colourful, exuberant, and a way of connecting everyone who had added their marks to the paper. “It’s about accessing and releasing the unconscious,” he
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explained. “Perfumery does this too. It’s about how to make your thinking more multi-dimensional. Why we only use verbal language, I have no idea.” Peter trained as an artist at Camberwell School of Arts and
rt and drawing can change the culture of an organisation, enhance collaboration, solve seemingly intractable problems and offer new creative insights, says Peter Moolan-
Feroze, artist and business consultant. He invited participants at the Festival of Global People to Get Creative. The objective of the sessions – which were run at regular intervals throughout the Festival – was to help people experience the power of art to solve business problems and discover their own creativity. “I am essentially a Renaissance thinker,” he said,
“and I believe in the power of cross fertilization between subjects.” In his work with corporations and individuals, he shows how art can help teams find solutions by looking outside normal parameters. As an introduction, he started the session by asking
delegates to collaborate on a drawing – inviting each individual on a table to add their interpretation of a picture of a whale. The result – after six or seven people had contributed to the sketch – ended up being
Crafts, the Slade School (1979-1983), London University and then post-graduate at the Royal Academy Schools (1984-1987). For the last 15 years, he has been an external consultant at the London Business School. He has designed creative learning programmes for companies including Deutsche Bank, A.T. Kearney, Givaudan, M&S, McLaren Automotive, Unilever, Estée Lauder and Jo Malone.
CREATING AND DEFINING STRATEGY THROUGH ART He explained that drawing can help to create a different work culture, tackle difficult or intractable problems and come up with new strategic initiatives. “You can change the atmosphere in a business meeting by
changing the activity,” he said. Incorporating art and drawing is a way of exploring how you can make thinking more multi- dimensional and find new solutions to difficult issues. He quotes from T.S. Eliot’s poem, Little Gidding to explain
the nature of creativity and finding a new perspective. “What artists do is see different kinds of reality within the same subject,” he said. “You are placed in a position of inexperience. It’s
20 | RELOCATE | SUMMER 2019
PETER MOOLAN-FEROZE
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