INTERNATIONAL SCHOOLS
“It’s important to understand that for parents with children in
senior grades, you would increase their anxiety if you asked them to relocate at a critical moment in their child’s education,” he said.
HOW PARENTS CHOOSE A SCHOOL While traditionally it had been the preserve of large international school brands, he says that now local operators are moving into the sector in response to demand from a growing middle class in many developing countries. With such diversity in the market, it can be difficult for parents who
want to choose the right school for their children. Many use peer review sites and blogs, and make personal visits when they are on location. “The key criteria for parents when they are looking for the right
school is for it to have a high proportion of expat teachers, a good diverse mix of students, and quality infrastructure,” he says. Rather than the increasing number of international schools being a
threat to UK and US secondary and tertiary education establishments, it actually provides them with a new and large pool of students who are well qualified and better prepared, says Jitin. This is an opportunity which UK, European and US schools can capitalise on.
GROWTH AROUND THE WORLD According to L.E.K. Consulting’s analysis, the international K-12 sector is worth around $14 billion plus in revenue terms and is growing at a 10 per cent compound annual growth rate. This is strongly driven
by growing expat populations, increasing affluence and growth of transnational education – students choosing to study somewhere other than their home country. There is likely to be further flows of students from Asia to the UK and US schools in the future, he says. Growing global demand has led to strong growth amongst
established brands and companies which provide international schools services. They have leveraged the emerging demand and created multimillion-dollar businesses across diverse price segments – catering to different markets and different expectations. There is now a greater demand for private schools from the local population, with more local children attending thanks to increasing family wealth. Private school enrolment is growing faster
than public schools in key markets such as Singapore, UAE, and Vietnam. The other consideration for HR teams, global mobility staff and relocating parents is that international K-12 School fees typically increase faster than inflation.
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bit.ly/International_Guide Visit
relocateglobal.com/education-schools for regular editorial coverage.
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