special report
King’s College Hospital, London
Hardleeys’ underground burrow projected onto the walls, and in each of the sub waiting rooms there are two TV screens with an animation introducing all of the characters. In the ultrasound department,
children can choose to watch one of 10 films presented by budding inventor, Isambard – one of the Hardleeys. These are projected via iPad onto the ceiling, helping to keep children calm during their procedures. A button on the iPad also connects to YouTube so youngsters can choose their own programmes to watch. Elsewhere, interactive tablet-driven
games are used on the cardiology and oncology ward play areas to encourage the children to socialise and move around – a crucial part of their recovery.
The Hardleeys of Alder Hey And the story of the Hardleeys
continues in the outpatient waiting room garden, where actress, Sue Johnston, narrates a 24-minute film, revealing the family history and plans for the future. There are also eight periscopes
linked to iPads, which enable children to watch the characters as they go about their daily activities. Jungle Creative managing director,
Graham Ebbs, said: “Rather than just putting TVs and paintings on the walls, the project team wanted to see how far they could go digitally and how they could make things more interactive. “Children are now so technologically
literate that you need to think outside the box. “You don’t want children just sitting
in bed playing on their own on their iPads, and you can’t compete with the multi-million-pound games and apps that are out there. “The Hardleeys have enabled us
to offer great solutions to both of these problems.”
A source of information The company’s creative director, Allan Johnston, added: “In radiology, we’ve had great feedback as the digital films help to distract and relax patients and their parents, leaving the medical staff to do their jobs. “In addition, the play therapists use
them to encourage children to mobilise and interact with one another.” Sharing information is another reason why art, and in particular digital art, is➤
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