projects


Art and technology create healing environment


A


rt and technology have come together to enhance the environment at the new


Benenden Hospital development. OOHSCREEN and LG were


commissioned to create sensory experiences throughout the new building in an effort to increase the healing process and wellbeing of patients and staff. Circular patterns have been used


on the flooring in the light and airy atrium, together with a combination


of art and technology. Staff were also encouraged to make


suggestions and choose artwork for their wards, which also feature fragranced scents to increase serenity and the sense of bringing the outdoors in. OOHSCREEN directors, Hugh Turvey


and Lisa Moore, designed a moving landscape and vertical content displayed across 15 LG 55-inch 55LV75A screens to distract patients as they wait for appointments. The displays are configured in sets of


three, resulting in five consecutive HD video walls. The resolution and brightness of the


displays emphasises the artwork that replicates the green fields surrounding the hospital. Turvey said: “This has been a


rewarding project to be a part of on multiple levels. “I spent a lot of time exploring the


hospital grounds and history to understand its ethos in order to create content for the displays that would continue the hospital’s tranquil ambience.” Ian Tolfree, key account manager at


LG, added: “The 55-inch 55LV75A displays offer HD resolution and brightness which performs well in the high ambient light of the atrium, while


18 healthcaredm.co.uk


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