Focus on Promotional Products
TheMagicTouch Creating a vacuum
TheMagicTouch continues to innovate and develop applications that turn ideas into profit. With the current global crusade to banish and replace all single use plastic bottles from our daily lives the company offers its unique image transfer process to decorate and personalise the latest global craze of vacuum bottles.
Using the latest in white-toner technology
together with the established CPM transfer paper full colour designs can be applied using a traditional mug press. The process unlike sublimation is able to register white
Oliver Harvey Tick two boxes not one
Receiving and opening a parcel is always an exciting occasion. Regardless of whether you know what it is or not, there is a childlike joy in opening a package addressed to you. This is one of the reasons why Oliver Harvey treats this part of the buying experience as more than just a means to an end. Firstly, its chefswear and aprons are hand wrapped in specially branded tissue wrapping. But as well as this with every order you place with Oliver Harvey you receive a branded Sharpie and air freshener.
Vacuum bottles
and therefore full colour imaging is possible on any colour bottle. These increasingly popular products can now be decorated with the added marketing advantage of a minimum of one, making them considerably easier to sell and market to target customers. The unique bottle style design incorporates an insulated food grade stainless steel layer with an insulated liner that enables the bottle to keep both hot drinks hot and cold drinks cold for up to 12 hours. The bottles themselves are available from all the major trade promotional suppliers, online suppliers and even high street retailers in the UK such as Wilko.
The bottles are easy to clean, rust proof and leak proof with a wide drip free mouth opening.
The average cost for the full colour decoration is less than 25p per bottle and takes less than two minutes to produce. The company also offers a range of coloured enamel mugs printed using the same CPM process with the same traditional mug press.
www.themagictouch.co.uk
Nova Chrome UK Promotional products are as popular as ever
Promotional products are still a great avenue for promoting awareness of a brand, and are as popular as ever. There are several great suppliers of promotional goods, along with a multitude of options for products, but the standard mug is still one of the most ubiquitous for getting a message across – these relatively inexpensive items provide immediate impact when printed with dye sublimation, and are typically kept around for years due to their inherently practical nature. Producing these items in-house can be of tremendous benefit, offering the ability to offer accurate samples, short runs and cutting out lead times from suppliers. With this in mind, Nova Chrome offers a range of mug printing systems that can be purchased for a relatively small outlay. Of course, other promotional goods can be produced by incorporating a flat bed heat press, opening the door to other popular products such as key rings, garments, badges and much more – imagination and inventiveness is the key factor here!
Nova Chrome's range of printable products also includes items like tote bags, which are another popular choice for branding owing to their highly practical nature. Available in a few variations, the range offers lower cost versions – suitable for occasions where the item will be kept for a short time. Alternatively, higher quality bags are also offered for those who desire a premium product. A full range of consumables are also available from the firm, including Sawgrass' SubliJet-HD inks, S-Race sublimation paper by Felix Schoeller, and a new range of ChromaLuxe EXT – suitable for outdoor use, offering up to five years UV life when used with recommended ink sets.
More information on these products can be found on Nova Chrome's website, along with details of new products for autumn/ winter 2019.
Promotional products are a great avenue for brand awareness
| 80 | September 2019
www.novachrome.co.uk www.printwearandpromotion.co.uk
As one of Britainʼs leading chef white designer, Oliver Harvey knows how much chefs value Sharpies. In kitchens across the country, they are worth more than their weight in gold!
And the air freshener is crafted to emulate the small of freshly washed linen and can cut through even the strongest of odours. Unlike so many promotional products, Oliver Harvey believes that their value is not in spreading your name but as something practical for the customer.
Oliver Harvey Sharpie and air freshner
If your promotional products get put on a shelf, or worse, the bin then it really has been a waste of time and money. However, if it is used day in day out by the customer than not only have you improved their overall experience with you with an unexpected gift but itʼs something they need and shows you understand the industry.
So Oliver Harvey feels if you want to utilise promotional products, tick two boxes not one.
www.oliverharvey.co.uk
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