Industry News
Cotton USA highlights consumer purchase decisions
G
lobal insights released by Cotton USA reveal that consumer purchase decisions for clothing are being influenced by growing concerns for the environment and sustainability, and how being transparent about the use of natural fibres, including US cotton, can be valuable for global brands and retailers.
The research, which was commissioned by Cotton Council International and led by Harris Insights and Analytics, found that 86% of people globally are considering sustainability and the impact their decisions have on the environment across various parts of day-to-day life. This is a growing concern, as 57% of people also say that they have thought more about sustainability over the past year. While Cotton USAʼs insights found that consumers are most concerned about sustainability in areas including food, appliances and vehicle purchases, 61% of those surveyed say that they are concerned about sustainability and environmental impacts when purchasing clothing. As part of this, nearly two-thirds of people also said they would put a lot of effort into finding clothing labelled as environmentally-friendly.
The report found that, when asked the reasons why they are concerned about sustainability, 38% of consumers said that supporting brands and retailers that are making a conscious positive impact on the environment was paramount. This was followed by taking a stand against those that do not treat their employees fairly (35%) or do not demonstrate sustainability practices as part of their manufacturing process (33%).
An overwhelming majority of consumer around the world (83%) believed cotton is safe for the environment, with US cotton considered as an environmentally-safe choice (69%). Moreover, 100% of consumers associate cotton fibres, including US cotton, with sustainability, more so than other fabrics such as wool, silk, polyester, rayon or spandex. When asked how they perceive US cotton, consumers considered it to be more sustainable (39%), responsibly- produced (40%) and higher quality (43%) than cotton grown in other parts of the world. U.S. cotton is considered as a more environmentally friendly choice than that developed in other markets (69%). This includes cotton from Australia (65%), India (64%), Africa (60%), China (56%) or Uzbek (53%) cotton.
One Shirt Away introduces online T shirt printing masterclass O
ne Shirt Away is a new online video course created by managing director of South East Workwear, Adrian Burton.
The idea behind One Shirt Away is to introduce those new to garment decorating to content which is designed to help them succeed. The course features around 50 videos that take beginners through from the basics to producing their first shirt, with all the necessary steps along the way, including learning how to use CorelDraw, Roland CutStudio Software and Epson Garment Creator.
As Mr Burton explains: "The concept for One Shirt
Away came from a project I was doing for an online marketing course and I had to pick a niche audience, as I already had a T shirt printing business and started in my garage 25 years ago I decided that this probably would be the best option.
Adrian Burton
Bella Canvas launches new video series
T
he Bella Canvas marketing team has been working on a five part video series that will be launching over the next several weeks comparing the quality of the brandʼs apparel to others in the market.
These videos are going to be packed with valuable information that will help everyone have a better understanding of how Bella Canvas is different. In Episode 1, Bella Canvas breaks down how the fit of a tee needs a side-seam to match retail quality. Do you have customers who are still on the fence for side-seamed tees or tubular tees? This video is perfect to share with them.
Search Bella Canvas on YouTube to watch the video
| 14 | September 2019
When I started looking in to what other options were available for this, there really wasnʼt much choice either, mainly YouTube and some forums.
"I then started to build a video platform where the course would not only have loads of content, but also have a community of people who could go somewhere for advice."
The course costs £497. One Shirt Away has also produced an eBook costing £37, which details how to price work, types of print processes and supply chain information, such as suppliers for clothing and equipment.
The course launched on Monday, August 5 with an initial webinar, with further webinars planned.
● For more information visit
www.oneshirtaway.com
Snickers adds loose fit trousers to range
T
he new AllroundWork stretchy work trousers for men have a loose fit for a classic Snickers Workwear look and feel, with stretch Cordura for increased durability as well as improved ventilation and close quarter mobility. Whatʼs more, the new slim-fit work trousers for women are shaped to fit the female anatomy. The ergonomic womenʼs fit includes wider hips and a narrower waist for a street-wise, fashionable look with optimal comfort and freedom of movement built-in.
AllroundWork stretchy trousers
www.printwearandpromotion.co.uk
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