The Promo Column
Be prepared to promote S
be prepared for all eventualities. By its name, youʼd expect The Umbrella Company to have your back for when itʼs tipping down, and indeed they do. The Sheffield company can supply an array of colourful branded brollies and will turn them round in about three weeks. Its best sellers include classics such as gold umbrellas, telescopic umbrellas, and its off the shelf Fare umbrella. However, the company can also provide cover when the weather is hot. As well as parasols, it supplies gazebos, café barriers and deck chairs, all of which can be branded according to requirements. Itʼs a bit like Wallʼs making sausages for the winter and ice cream in the summer – sort of.
All eventualities
At any rate, it pays to prepare for all eventualities. Does that remind you of anything? Yes, itʼs the inevitable ʻBʼ word – Brexit. With a Noel Edmunds-style no deal seemingly bearing down on us, what better way to be ready than with the latest addition to the Bio Laboratories Handy Can range, the Brexit survival handy can. It had to happen, didnʼt it?
Handy Can’s Brexit Survival Guide
ay what you want about the British weather, but it isnʼt boring, which is why it pays to
Eat My Logo’s Christmas Bites
Eat My Logo can help. The tasty bakers supply an array of delicious goods that will put a smile on anyoneʼs face, not matter how testing the year has been. For Christmas they can supply mini Christmas cake bites, snowball logo pops, chocolate Christmas trees or Santa faces, or giant or mini gingerbread characters. Boxes can be sent through the post and have a shelf life into the New Year – as if they will last that long. Also, in this year of World Cups, the big one is here. The Rugby World Cup kicks off in Japan on September 20, and even if youʼre not going to the tournament, you can still get involved with the fun and festivities.
Promosports has a range of rugby related merchandise from mini to full sized balls in a range of materials to novelty items such as rugby ball shaped keyrings, and even mouth guards. Presumably, this is just in case you think the company touch rugby tournament will get a bit too competitive and somebody decides to go the full Boris Johnson and flatten a colleague.
The company claims that the Handy Can is the perfect product to help you escape the daily ʻwill we – wonʼt weʼ leave the EU with or without a deal. The tongue in cheek addition to the range contains all you need to block out and help you relax or help you get on the way to not caring what happens including a sleep mask, ear plugs, a pulse point and mini bottle of gin. Better make that a full sized bottle of Motherʼs Ruin for me chief!
Some certainties
Of course, there are some certainties in life. It may be only September, but savvy marketers are already planning for Christmas. Who knows where we might be in 2020, so letʼs go out in style.
| 76 | September 2019 SG Ball’s customised rugby balls
Meanwhile, French company, SG Ball promises ʻballs on demandʼ. Its custom- made products are made with customisable materials and in sizes according to requirement. Its rugby balls can be IRB standardised and carry the
In this month’s Promo Column, promotional products commentator, Stuart Derrick, covers the great British weather, Brexit and, believe it or not, Christmas.
logo. There is no limit in terms of design, so they urge you to be original. Another product that allows brands to let their creative urges go free is drinkware specialist Listawoodʼs new range of thermal bottles and flasks. Utilising its state-of-the-art production techniques means that Listawood can offer a level of personalisation usually associated with high quantities and long lead-times; from as little as 30 bottles, despatched in just 48 hours. Listawood can offer Pantone-matched thermal bottles in a choice of finishes from just 90 units, despatched in just 10 days. The company can even offer a stunning full wrap, photographic print from as little as 30 bottles. The bottles all come with an extremely high thermal specification providing optimal performance throughout.
With an estimated 38.5 million plastic bottles and around seven million disposable coffee cups being used in the UK alone every single day, reducing this number has led to an increase in demand for reusable promotional drinkware of this sort.
Sustainability
With sustainability remaining at the forefront of merchandise considerations, Italian company, Castelli has come up with something quite ingenious in the shape of its Appeel stationery collection. The range of notebooks is made from apple peel, vegetable fibres and FSC-certified sustainable pulp. Appeel is crafted from
patented and pioneering technology sculpting the way in the modern
Appeel’s sustainable notebooks
sustainable paper goods market. Appeel notebooks are bound in a soft touch apple cover and feature ivory-tinted apple paper, finished to exacting high standards. The Appeel notebooks can be personalised with a combination of blind embossing and digital print for wonderful creative promotional branding solutions. Classy and environmentally responsible – now that sounds like a winning combination.
www.printwearandpromotion.co.uk
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