Industry News
Flyeralarm offers new fabric print service F
this year.
lyeralarm, a leading pan-European online printer, has joined Britainʼs fabric print industry in the aftermath of Printwear & Promotion LIVE! earlier
Flyeralarm has gone live with two new machines which could help revolutionise working practices for everyone involved in product and garment decoration, no matter how large or how small their business.
The company has been able to extend its product and material range by offering direct print to material such as cotton, organic cotton, silk and polyester after making a strategic investment in an Allegro press from Kornit. The first products being printed on the Allegro by Flyeralarm include fabrics by the metre, retractable banners, table ware and chairs and the printing process is environmentally friendly due to the use of ecological colours.
This new development makes Flyeralarm the first in the industry with the innovative hardware to offer something unique and outstanding at a competitive price and customers can also send individual enquiries for reel material or any other special requirements to the companyʼs customer service centre. The delivery of the machine means Flyeralarm can now print on a broad range of substrates with a small delivery time and outstanding quality. The company has also purchased a Kornit Storm II which will further strengthen its position in the textile printing business.
Keith Hanson, head of UK operations for Flyeralarm, said: “I would like to stress that our mission is to make life easier for
Igor Zanoskyi, managing director of Flyeralarm, receives the new Kornit Allegro press from Sander Lossie, sales manager of Kornit
literally everyone involved in fabric printing from large scale operators to individual talented designers working in their own homes.”
The companyʼs current range of printed fabric products includes such diverse items as cushions, cube seats, deck chairs, beanbags, T shirts, jackets, aprons, tablecloths, tea towels, banners, flags and wristbands, but it prides itself on being able to print on anything.
Mr Hanson added: “If we have not already printed on a particular item, it is only because we have never been asked for it by customers, so if you have some really new and exciting creative ideas, donʼt be afraid to contact us.”
New VP of marketing to lead Stormtechʼs consumer, corporate marketing and global brand strategy
Michael Dalzell
M
ichael Dalzell has joined Stormtech as the companyʼs new vice president of marketing to oversee the global marketing strategy and retail operations. Mr Dalzell brings over 20 years of marketing innovation to his new role at Stormtech, from his 15+ years in senior management at premier ski resorts across Canada and the US, to his most recent role as director of marketing for The North Face, headquartered in
Alameda, California. Mr Dalzell is an innovative brand strategist with a proven track record in engaging with consumers, building brand awareness and driving growth in all channels in the active/outdoor and lifestyle brand space.
He said: “Stormtech is a brand with a solid track record of growth. Gaining a deeper understanding of our consumer, building a brand strategy and e-commerce platform to service that consumer represents an
PF Concept partners with Celly to bring products to the promotional market
C
ellyʼs complete Smart portfolio of care, use, charge and audio accessories which enhance usability and protection of smart phones and tablets are now available to the promotional market through PF Concept. Cellyʼs range is defined by four categories: Smart Care, Smart
Use, Smart Charge and Smart Audio. ● Smart Care consists of protective screen covers and cases. ● Smart Use provides convenient on-the-go assistance through various types of device holders.
● Smart Audio focuses on audio clarity for music and conversation.
| 16 | June 2017
● Smart Charge consists of various charging cables and devices for the home and car.
Tracey Bowen, country manager UK, said: “A well-known retail
brand like Celly offers very special opportunities for promotional items. The excellent quality combined with Italian design reflect very favourably on the companies who personalise these. And because mobile device accessories are used such a lot, they deliver a high level of brand awareness."
One of Celly’s phone holders
This exclusive European partnership with Celly will mean PF Concept customers now have access to an impressive portfolio of high-end retail-known mobile device accessories which can be personalised for discerning end-users.
www.printwearandpromotion.co.uk
incredible growth opportunity for the brand.” Blake Annable, president and CEO of Stormtech, said: “Adding Michaelʼs strength and expertise to the executive team is part of an ongoing strategy to build brand awareness. Getting a stronger foothold on our brand positioning and growing the retail business will positively impact all channels bringing Stormtech to the next level of growth.”
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