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Photo Shoot 10.45am


After completing two more shots, we’re back outside and sheltering under a conveniently placed walkway. From here it looks like a bright, sunny day, but don’t be fooled!


Another tie shot, Heritage this


time (p73). The brickwork texture theme gives continuity between the shots, but here we are taking a step away from the expected, standard suiting trouser and pairing a slim fit shirt and tie with light checked trousers to show how traditional items can be brought right up to date.


12.45pm


It’s nearly lunchtime and the feature scarf shot (p28) conveys that ‘break-out’ aspect of the working day. Paired with one of our print blouses, it shows just how garments can be combined within the range.


6pm


Some still life tie and scarf shots to


complete the day’s shoot. (p29 and p31). Lining them up takes time, but the precision pays off and when shown together, it’s clear to see how the full range of colours and designs can be combined within a


co-ordinated wardrobe.


3.30pm


The weather might be doing its best to put us off, but we’re prepared for it. The umbrellas are needed even when sheltering under the bridge!


This will be the closing shot to the


Look Book (p102), it has a relaxed feel for the end of the working day, showing two co-workers strolling home in co-ordinating, yet not necessarily matching, outfits. Stone chinos are combined to great effect with a cool navy shirt, which sits alongside a new checked navy blouse.


4.45pm


The clouds part just in time for us to head out into the open again. It’s the Heritage range and a new lead-in shot this time (p32).


Heritage is the home of many wardrobe essentials, fundamental items crafted with precision and styled with care. The shot features a fresh new addition to the range – a tailored fit checked Oxford shirt that is as at home with formal trousers, or as featured here, dark indigo jeans.


www.printwearandpromotion.co.uk


Day Three


Jump to day three and the team is in the studio this time. In contrast to the location shots, the backdrop is a neutral soft grey, which shows the garments to great effect.


We continue to portray a different feel within each range, by varying the trousers and skirts used to complete the outfits. Here new blouse Erin (p14) is paired with contemporary houndstooth check trousers to lift the look.


And finally, we take overall garment shots and also focus in on key garment details for some close-up shots. This enables us to show fabric texture, styling touches and garment quality by really homing in on the details.


And that’s a wrap! February 2020 |55 |


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