Industry News


Visitors from across the globe attend PSI in Düsseldorf


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total of 16,367 visitors (2019: 17,602) from 81 nations attended this year’s PSI in Düsseldorf, underlining the exhibition’s role as the most important meeting point for the promotional industry.


PSI managing director, Michael Freter, said: “PSI is the global melting pot for a whole industry. It moves people, markets and billion-EUR sales on a global scale. This is what makes it unique worldwide.”


The drop in visitor numbers was attributed to a seismographic reaction to the currently worsening market environment in some industries such as the automotive sector. It is traditionally among the major buyers of promotional products. This, however, did not diminish the success of PSI as a whole, as Steven


Baumgärtner, CEO of cyber-Wear emphasised: “PSI is the only global trade show of this format and the only platform where this industry shows what it is really all about. Here


companies invest large sums to present their novelties, their trends and themselves and all of this with the highest degree of


orkwear brand Scruffs was awarded Workwear Brand of the Year and Boot Brand of the Year at the recent On The Tools Awards, as voted for by UK tradespeople. Over the past 15 years, Scruffs has grown to become one of the leading workwear brands. At the heart of the proposition is a core range of head-to-toe workwear, focused on comfortable and durable clothing and safety footwear at the best price. The Scruffs team was delighted to be among the finalists which were announced for the 2019 On The Tools Awards at a ceremony held at Edgbaston Stadium in Birmingham on Friday, November 15.


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Marketing manager at Scruffs, Deborah Hunt, said: “We were thrilled to win not one but two of the prestigious awards at the On The Tools Awards this year, beating some really stiff competition! This is the fourth year running that we have been awarded these two titles which means so much to us because they are voted for by tradespeople themselves – so we know that our products are really meeting the needs and expectations of our customers when put to the test across a broad range of trades.


“I’d like to congratulate our whole team – the product designers, category managers, the sales team, everyone – for the fantastic products we’ve created and continue to create, delivering head- to-toe comfort and exceptional value for money to our customers. We’ve got some exciting new products in the pipeline to be revealed soon too, so we hope to receive some more On The Tools awards next year!”


CEO of On The Tools, Lee Wilcox, said: “I’d like to offer huge congratulations to Scruffs for their double award win at this year’s


| 18 | February 2020


L-R: Gavin Crane, Daniela Gould, Chris Mellor-Dolman, Ben Maiden, Lee Husband and Justin Moorhouse accept the award on behalf of Scruffs


www.printwearandpromotion.co.uk quality –


in a way that is unrivalled to my mind. PSI is becoming increasingly international, a fact that is truly impressive and underscores the relevance and standing of the trade show for the sector also in a global context.”


Sustainability was a key trend seen throughout the exhibition. Be it the selection of materials, manufacturing process or the up and recycling of products. It proves that this theme pushed by PSI very offensively on the market for five years is now in great demand across the board.


PSI 2021 will take place from January 12 to 14 in Düsseldorf. Scruffs wins twice at the 2019 On The Tool Awards


event. The On The Tools Awards are voted for by the boots on the ground, and this year we received an incredible 20,000 votes overall.


“Winning not one, but two awards is a great story for the Scruffs’ brand and their commitment to customer focus.”


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