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Industry News


Essential is first UK branding company to introduce sustainable packaging


The introduction of this packaging alternative demonstrates a further dedication to maintaining Essential’s eco-friendly and environmentally conscious policies, alongside the usage of water-based inks, 100% organic cotton garments and a compostable baler.


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Since the discovery that recyclable biodegradable plastic has little benefit to fighting climate change, the branding company made it its mission to pursue other conscientious options. The sugarcane carbon neutral poly bags are 100% recyclable and carbon neutral, making them a great alternative to oil-based polythene packaging.


They are also made from the waste of sugar cane extraction where a polymer is created that is bio-based. These polymers are a renewable source that can be recycled and reused indefinitely. Amazingly, this process starts off as being carbon negative but through the transportation and production necessary it becomes carbon neutral. The sugarcane polymer can be used to make a range of plastic-like products, such as bags, films and wraps. George Georgiou, managing director, said: “It is such an important time for us as a business to be making sure we’re doing our part. We are always looking out for new ways to improve the way we brand and package our products and I’m very proud of what Essential is doing. I believe this is just the beginning in our efforts to become even more eco-friendly.” Essential wants to promote a product that is bio-based, rather than bio-degradable. Bio-based products are made from renewable sources and do not encounter any toxic chemicals at any time.


Dates announced for The Big Promotional Trade Show


Showcasing many of the industry’s leading companies, the shows will feature 50 of the top suppliers of promotional merchandise and services from the UK and Ireland at conveniently located venues. New exhibitors, including The Carole Group, Pinpoint, Abbeygate, R&JP, Foremost Magnets, Crazy Bags, First Editions and Kingly, will show alongside returning exhibitors, including PF Concept, Laltex, Crystal Galleries, Xindao, Gold Star Worldwide, United Brands of Scandinavia, Senator and many more. Dates for 2020 are as follows: ● Wednesday, March 18 – Glasgow. The Argyl Suite, Glasgow Crowne Plaza Hotel.


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● Wednesday, April 1 – Dublin. The Ballroom, Red Cow Moran Hotel. ● Wednesday, April 22 – Surrey. The Esher Hall, Sandown Park Racecourse.


● Thursday, April 30 – Manchester. The Point, Emirates Old Trafford, Lancashire Cricket Club.


● Wednesday, September 23 – London Heathrow. The Buckingham Suite, Heathrow / Windsor Marriott Hotel.


● Tuesday, September 29 – Manchester. The Manchester Suite, Manchester United Football Club.


The autumn events, entitled The Big New Product Show, will major on the thousands of new products and ranges launched into the industry for this key trading period.


Visitors to the shows will experience a comprehensive range of products and services providing the latest innovative ideas and marketing solutions available to the industry. The shows are trade only and designed to cater only for bona fide distributor companies where promotional merchandise is the primary business; a strict door policy will be in place.


www.printwearandpromotion.co.uk


ollowing on from last year’s success, The Big Promotional Trade Show has expanded the 2020 series of events due to popular demand for its third edition.


The new sugarcane carbon neutral poly bags


Essential believes that the harmful effects of the usual oil-based polythene bags completely outweigh the cost and sourcing of the new bio-based sugar cane polybags. From harming wildlife to clogging sewers, the team want to make a change to this detrimental way of packaging garments. The UK uses approximately one million tonnes of harmful polythene films and bags every year.


The new sugarcane carbon neutral polybags have the same sturdy feel of a non-biobased bag and are available upon request for all Essential’s customers.


Essential is taking the steps necessary to make a sustainable difference within the branding industry, by becoming the first to offer this option.


FlexiWork jackets and trousers are added to Snickers collection


nickers Workwear’s new FlexiWork insulated jackets and trousers offer superb insulation and full weather protection for optimal comfort on site. Street-smart, stylish looks and market-leading Gore-Tex and 37.5 fabric technology make these jackets and trousers a


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must for winter on site or for outdoor leisure activities.


Wearers will stay warm and dry in this


layered clothing The FlexiWork range


that’s robust, waterproof and windproof too. The design and fabric combinations will keep your body in the optimum comfort zone as the weather conditions change on site.


They’ve got all the features and functionality that you’d expect in Snickers Workwear jackets and trousers. They’re great looking garments that will keep you feeling comfy wherever you are and whatever you’re doing at work in cold weather.


February 2020 |13 |


ll of Essential’s branded products will now be packaged in new sugarcane carbon neutral poly bags.


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