The Promo Column
Hands, wrists and eyes on promotion L
started a promotional trend with his New Yearʼs Eve performance in London.
After glad-handing the crowd at his televised gig, he grabbed a bottle of hand sanitiser to clean up. I think somebody should have told Robbie that the term ʻthe great unwashedʼ is a colloquialism. Still, in the off-chance that Rob has stumbled on to something, promotional hand gels are available from many companies and provide a useful way of keeping your brand front of mind. Whether itʼs the best thing for brand Robbie, Iʼm not so sure. Obsessive hand cleaning can seem a bit weird, and anyway, somebody should have had a quiet word with him about showing love for his fans, rather than disdain.
Promotional relationships Thankfully, with Valentineʼs Day almost upon us, feelings of love and compassion are in the air, as all things promotional turns red and heart-shaped. As well as the usual chocolates and cuddly toys, a neat product from
Mugstore.co.uk came across my desk in the shape, literally, of a heart-mug. Combining two great British obsessions – slushy over emoting, and a love of a nice cuppa – I donʼt see how this can fail to melt the hardest of hearts. It even has its own spoon.
etʼs have a big hand for Robbie Williams. The ageing popstar could have kick
Insurance company, Vitality is offering customers Apple watches at knock down rates. How cheap depends on how active you are. Customers pay a small amount for the watch which then monitors their activity rate and depending on how active they are, they may end up paying no more, or some more. Whether you must be Mo Farah to get the cheapest rate, I donʼt know but itʼs certainly an innovative idea. What better way of recovering from chasing your cut price wearable than with a
refreshing drink of H2O? Sports bottles have been a promotional favourite for a while, especially at the start of the year when good intentions are still think on the ground.
The latest take on the bottle is the infuser, which allows you to add some taste to your water in the form of a fruit or herb hit delivered from a
compartment which is lowered into the water, giving it whatever flavour you favour. Xindao has a trendy 700ml version with a scratch proof and durable body made from tritan material so it is. The lid is made of ABS and has a locking system so you bring all your flavoured water wherever you go.
Sports bottle from Xindao
Heart shaped mug
Back on the health front, a recent promotion struck me as a rather clever use of wearables. Weʼre constantly being told that smart products that monitor our steps, heart rate, alcohol intake and so on, are all set to make our lives better. Here is one example of how these relationships might play out in future.
www.printwearandpromotion.co.uk
Looking ahead Although itʼs still grey and miserable, promoters will be looking ahead to spring and summer, so a new range from FieldCandy may be of interest. Regular readers may remember them as the company that produces a range of funky tents and hammocks that come in crazy all over print designs. Its latest range brings this creative touch to English handmade garden swings. They can be fixed to the bough of a favourite tree for a fun garden feature, and they look just as good hanging from an exposed beam or door frame indoors. As with other FieldCandy products, the swings come in an array of cheerful designs spanning every colour of the
More intriguing products
Snapchat claims that Spectacles have one of the smallest wireless video cameras in the world, capable of taking a dayʼs worth of Snaps on a single charge – the camera case doubles as a power booster. Spectacles connect directly to Snapchat via Bluetooth or WiFi and transfer pictures directly into an app in the brand new circular video format. This plays full screen on any device, in any orientation, with a 115⁰ field of view.
This month promotional products commentator, Stuart Derrick, looks at all things promotional from hand sanitising gels to sports bottles.
rainbow. Keen musicians will love the striking Jazz Piano swing, while the Donʼt Be a Leopard swing is sure to delight leopard-print enthusiasts. Green grass, red leather and a yellow smiley face are among the many other colour options, as is a patriotic Union Jack. Since weʼre considering summer – well I am anyway – I must share the latest gadget Iʼve spotted from the US. Snapchat, the social media network favoured by the young and young at heart, has launched a range of sunglasses with inbuilt video cameras. The idea is that wearers can use the specs to capture memories from a point of view perspective.
Snapchat’s spectacles
The sunglasses, which seem to make you look a bit like a member of Buggles – younger readers, please Google – are available in three different colours. An intriguing aspect of the launch is that currently you can only buy them from special vending machines that pop up for 48 hours at random spots around the US – talk about creating demand. Anyway, thatʼs all for this month. I hope your Valentines are good to you.
February 2017 | 87 |
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