P&P LIVE! 2017 preview Seminar topics and speakers Seminar timetable
Sunday, February 26 10.45am
Are you looking to diversify – or maybe you need some expert help?
The Printwear & Promotion LIVE! seminar programme is a first class source of free information and advice. Seminars will cover a wide range of topics, including embroidery, DTG printing, sublimation printing, marketing and more.
You can plan which seminars you would like to attend by downloading the show app. You can also use the app to receive reminders before your chosen seminar session begins.
Below are the seminar topics in more detail.
l What do we want? Personalisation. When do we want it? Now! Today, consumers want their very own great products, and personalisation is key. What if you could give your customers a whole new and exciting buying experience, while up-selling your products? Products that enable this may not be entirely new, but if you want to look at how you can use these products to improve the customer journey and maximise sales then this seminar is for you. With Joe Wigzell, academy and creative manager at Roland DG.
l Ultimate design software for garment decoration
This seminar will cover an introduction to design software for garment decoration and how to improve workflow with the right software tools, including features such as rhinestone decorating. With Bernhard Nitsche, European sales manager of CADlink.
l Harnessing print-on-demand for your e-commerce business In todayʼs ever changing markets you need the best paths to profit. Print-on-demand (POD) technologies continue to advance. DTG and sublimation have proven to be particularly powerful platforms for e-commerce companies. This seminar will outline the critical elements to establishing an effective POD-ECOM platform. Partner strategies with other firms and leveraging your print expertise will also be explored. With Chris Bernat, owner of Vapor Apparel.
l Fine tuning for embroidery Topics covered will include fine details and small lettering, correct backing fabrics, appliqué fabrics, 3D embroidery and current trends. With Karen Burrows, managing director of Madeira UK.
| 28 | February 2017
l Superior sublimation for apparel This seminar will outline the best practices for consistent success in the market and on the press. You will see examples of sublimation that will change your idea about how to generate new revenues and the newest tools available in todayʼs market are on the agenda. Topics covered will include printing, prep, product identification and many of the time tested tricks that professionals rely on. With Chris Bernat, owner of Vapor Apparel.
l Changing the e-commerce game This seminar will contain a definition and explanation of mass customisation, show the technical developments that made it possible in the textile industry and show the difference between micro runs and short runs for the B2C and B2B markets. With Oliver Luedtke, director of marketing at Kornit Digital Europe.
l Go social: How to drive more sales and customer retention using social and digital marketing
There is a huge opportunity for businesses to use social media to market to both new and existing customers, however, to be effective strategy must be tailored to harness the real power. Through social and digital marketing, understand how to maximise engagement and which platforms are best suited to the decoration industry. With Kieran Murphy, head of marketing at Ralawise.
l Quality in, quality out – how to optimise the print result for direct to garment printing
This seminar will cover, input resolution, input colour space (RGB or CMYK and the usage of ICC profiles), essential corrections for a great output, output resolution and the influence of the print material. With Axel Stuhlreiter, application specialist at Kornit Digital Europe.
Personalisation. When do we want it? Now!
Ultimate design software for garment decoration
12.15pm
Harnessing print-on-demand for your e-commerce business
1.45pm Fine tuning for embroidery 3.15pm
Monday, February 27 10.45am
Fine tuning for embroidery 12.15pm
Superior sublimation for apparel
Changing the e-commerce game
Go social: How to drive more sales and customer retention using social and digital marketing
3.15pm
Tuesday, February 28 10.45am
Quality in, quality out – how to optimise the print result for direct to garment printing
Go social: How to drive more sales and customer retention using social and digital marketing
12.15pm
Personalisation. When do we want it? Now!
What do we want? 1.45pm
Each session will last 30 minutes, including time for delegates to ask questions on the presentation. The Seminar Suite is located on stand J50 at the far end of Hall 20. Seats fill up fast so be sure to arrive early to guarantee your place.
www.printwearandpromotion.co.uk 1.45pm What do we want?
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