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Industry News


Gildan wins bid for American Apparel G


around $88million.


ildan has won a bankruptcy auction for American Apparel after raising its offer to


Gildan will not purchase any of American Apparelʼs retail assets, but will own its brand and assume some of its manufacturing operations. It has also been reported that the company will pay an additional $15million to acquire American Apparelʼs purchase orders and inventory to ensure a seamless supply of goods into the printwear market while the brand is integrated into Gildanʼs portfolio.


Glenn Charmandy, president and CEO of Gildan, said: “We are excited to be moving forward with this acquisition. The American Apparel brand will be a strong complementary addition to our growing brand portfolio. We see strong potential to grow American Apparel sales by leveraging our extensive printwear distribution networks in North America and internationally to drive further market share penetration in the fashion basics segment of these markets.” According to Reuters, the auction for the retailer also attracted an offer from California-based apparel maker Next Level Apparel. However, Gildan won after raising


Anvil unveils a new logo A


t the beginning of the year, Anvil unveiled its new logo.


The new logo has been developed for alignment with the recent brand repositioning and


development of a fashion collection featuring super soft cotton and blended fabrics. Its updated design reflects the heritage of the Anvil brand while refreshing it with a cleaner, more stylish font. The core Anvil logo will be


found on packaging, marketing collateral and an enriched digital and social platform.


In conjunction with the new logo launch, Anvil has redesigned its label to truly differentiate this leading collection of products, silhouettes and three weight classes with a clean, silver font on a deep, dark background. While Anvil is raising the bar with these new-look labels, the company is still offering the exact same exceptional quality, fabrications and product features that are expected from the brand.


The new logo


its original $66million stalking horse bid. The bankruptcy auction also attracted interest from Amazon.com, Forever 21 and Authentic Brands.


Meanwhile, a preliminary deal has been reached for American Apparel to sell its manufacturing facility in Los Angeles to Broncs, a Compton-based textile manufacturer, potentially preserving the jobs of some of the 330 employees there. The deal has been priced between $200,000 and $250,000. American Apparel voluntarily filed for Chapter 11 bankruptcy protection in November 2016 following years of struggle.


David Luke manufactures its one millionth Eco-blazer


L


ast year, David Luke manufactured its one millionth


Eco-blazer, reflecting how schools and parents have embraced the eco concept. The production of the millionth Eco-blazer means that David Luke has prevented 16 million plastic bottles from ending up in landfill since its conception in 2012.


The Eco-blazer makes up just one part of David Lukeʼs wider Eco-uniform offering. In recent years David Lukeʼs Eco-uniform has expanded to include


Merchandise director, Ian McLaverty, with a Gold Blazer presented from the Eco-blazerʼs manufacturers to mark the achievement


trousers, skirts, sweatshirts and polo shirts, with each item consisting of all or part polyester content made from recycled plastic bottles, meaning that many more plastic bottles have been saved from landfill.


Kornit signs deal with Amazon K


ornit's Avalanche 1000 has been selected by Amazon for the on-demand production of


promotional textiles as part of its Merch by Amazon programme.


Through this agreement, Kornit will deliver the high-productivity system to support Amazonʼs expansion of production capacity for the Merch by Amazon service. Merch by Amazon is a simple way for content creators to increase revenue through the sale of T shirts. Gabi Seligsohn, CEO of Kornit, said:


"We are excited to have been selected as a garment printing solution provider for Amazon, and look forward to the business potential this relationship represents "Kornit Digital is at the forefront of the digital direct to garment market, and we believe that Amazonʼs decision is great


www.printwearandpromotion.co.uk


Avalanche 1000


testament to that. We are deeply committed to the success of our business with Amazon and reiterate our commitment to all of our customers to stay at the forefront of the DTG market and continue to provide them with the most advanced, cost effective production solutions.”


According to the Internet Retailer publication, US online apparel sales in 2015 amounted to $90 billion representing 20% year over year growth. As the apparel market transitions to short cycle on demand customised garments, Kornit is focused on providing a fully personalised garment decoration solution with ultra-fast turnaround times. Miguel Roque, director, Merch by Amazon, said: "Customer demand for graphic T shirts offered through Merch by Amazon continues to grow rapidly, and more developers and content creators join the service every day. "Kornitʼs ability to deliver solutions and support that meet our high quality and high volume manufacturing requirements will help us to continue expanding program capacity to meet customer requests.”


February 2017 | 7 |


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