Industry News
Wearable tech gives football fans ticket to the future of match-day R
SOLOS Smart Wearable technology. During La Real's last home game versus Real Madrid, a limited edition scarf embedded with intelligent technology which connected wirelessly to wearers' smart phones was launched. The scarf enables supporters to benefit from exclusive food and drink offers, money can't buy experiences in stadium and ticketless entry.
As well as these benefits, the patented technology also enables clubs to protect their brands against counterfeit, drawing on SOLOS' experience creating anti-counterfeit solutions for the luxury fashion industry.
Fans wearing the scarf also had the option to use it as a contactless way to pay for food, drink and other merchandise within the stadium and in the near future will offer the opportunity to link with an app aimed at gamifying the match-day experience and enabling fans to interact in real time using their smart phones.
Real Sociedad's head of digital transformation, Juan Iraola, said: “This is an opportunity for us to create the best possible experience for our fans, rewarding them for their loyalty to the club and to transform Anoeta into a world-leading smart stadium.
Weʼre delighted to be working with SOLOS and look forward to seeing the technology in action.”
SOLOS' CEO, George Monemvasitis, added: “The way in which fans watch and engage with sport is changing and Real Sociedad is at the cusp of that transformation. Weʼre excited to partner with a club with such a rich history, a loyal fan base and a willingness to embrace new technology. We hope the fans enjoy the opportunities this technology allows and weʼre grateful to La Real for the chance to join them on this journey.”
Dickies Workwear unveils latest catalogue D
ickies has unveiled its 2019- 20 catalogue, featuring a brand-new layout plus 17 new products including a selection of T shirts and shorts in time for the summer season.
The catalogue is over 300 pages long – the largest ever published by Dickies – and the new design aims to make it simple for tradespeople and retailers to use. For example, footwear products are split according to safety classifications, while other sections include hi-vis, trousers and shorts, tops and outerwear for quick reference. James Whitaker, marketing director, Dickies Workwear, said:
“Workwear is constantly evolving and tradespeople demand more from their clothing and footwear than ever before.
Dickies’ 2019-20 catalogue
“The new catalogue provides a greater level of technical information than previous editions – all presented in a manner thatʼs easy to understand. This will help our customers to choose workwear that meets their requirements in terms of both safety and practicality, while new photography shows the products in context – especially important for tradespeople who are keen to buy products that will help to create a professional image.” New products include the Dickies GDT Premium Shorts, which are lightweight and easy to
coordinate with other items within the GDT Premium range. Practical features include a hard-wearing Cordura pocket, plus wide belt loops and hip pockets.
Sabur becomes official distributor of Drytac S
abur Digital is now an official distributor of Drytacʼs range of products. Sabur has access to the full product line and will be holding comprehensive stocks in its
warehouse.
These products will be available for same day delivery within 30 miles of Saburʼs Yorkshire location using the companyʼs own fleet of vehicles. Standard next day delivery will be available outside this area.
Aaron Burton, digital development director, said: “We are really excited to now offer the full Drytac range of products after initially showing them at Sign & Digital UK for the first time. We had excellent feedback and lots of interested customers.”
| 10 | June 2019
Products available include a range of the Drytac medias including SpotOn, a range of films designed for applications including wall, window and retail graphics that feature Drytacʼs unique dot-pattern removable adhesive, which allows graphics to be installed, moved and removed with minimal effort, and Drytacʼs SpotOn Floor 200 which has been developed for stunning and safe floor graphics. Other products on offer include Drytacʼs ReTac range, which features textured films for impactful wall graphics. The Drytac product portfolio has a range of solutions for windows, walls, floors and outdoors alongside your standard monomeric and polymeric vinyls.
www.printwearandpromotion.co.uk
eal Sociedad fans were given the ultimate match-day experience on May 12, thanks to cutting-edge team merchandise powered by
The limited edition wearable tech scarf
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