October Contents


NEWS: 5 Industry News


Market and industry updates


14 Machinery News The latest pieces of equipment


REGULARS: 16 Marketing Advice


With Colin Sinclair McDermott aka The Online Print Coach


20 The Transfer Print Column With Andy Rogers, marketing director at Stahls’ UK


21 The DTG Column With Charlotte Darling, director at Amaya Sales UK 47 The DTF Column With Beppe Quaglia, founder and CEO of Virus Inks


63 The Embroidery Column With Natalie Greetham, marketing manager at Maderia UK


71 The Screen Print Column


With Dave Roper, managing director of Screen Print World


74 P&P Online The latest happenings online The team ACTING EDITOR: Benjamin Austin, baustin@datateam.co.uk


MANAGING EDITOR (MATERNITY LEAVE): Melanie Attlesey, mattlesey@datateam.co.uk DIVISIONAL DIRECTOR:


Tony Gardner, tgardner@datateam.co.uk


ADVERTISING SALES MANAGER: Daniel Gardner, dgardner@datateam.co.uk PRODUCTION:


Tania King, tking@datateam.co.uk 8


Printwear & Promotion is published in Great Britain by Datateam Business Media Ltd, London Road, Maidstone ME16 8LY


Tel: 01622 687031 | Fax: 01622 757646


Circulation: email datateam@c-cms.com or call 01580 883844.


Printwear & Promotion is available on subscription, priced £103 (UK) and £137 (overseas). ISSN 0967-2486


The publishers do not necessarily agree with the views expressed by contributors, nor do they accept any responsibility for any errors of translation in the subject matter in this publication. Suppliers have contributed towards the costs of some of the editorial, photographs and material in this issue.


FEATURES:


22 Focus on Hoodies & Sweats Add these new layers to your portfolio


34 Focus on DTF Printing The latest equipment on the market for the latest decoration trend


48 Special Report


Mark Vasilantone, president of Vastex International, explains all options on the market to cure DTF fi lm adhesive


50 Industry Spotlight


Acting editor, Benjamin Austin, speaks with Colin Marsh, CEO of Resolute, about the company’s decision to produce DTF fi lm in-house


52 The Schoolwear Show Preview In light of the new legislation, acting editor Benjamin Austin quizzes event director Mark Woolgar about the latest planned event


54 Focus on Schoolwear Get ready for the new academic year


0 64 Industry Spotlight


Acting editor, Benjamin Austin, talks to AWDis’ senior brand lead, Andy Brown, about its latest hoodie product


66 Special Report


Pratik Shah, creative lead at PrintXpand, explains how the issues with your online shop could lie beyond the software


68 Focus on Bespoke Clothing Create what you need form the very fi rst thread


www.printwearandpromotion.co.uk


October 2026 |3 |


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