Marketing Column
determine its quality. If brands want their website to be seen by the right people, it’s important that they’re making the right changes to their site to ensure its optimised. Afterall, 71% of all search traffic goes to the first page of results. The Google algorithm isn’t readily available for the public to access for obvious reasons. What’s more, it’s frequently updated. When it comes to knowing what changes to make, it’s a very length process which requires a lot of trial and error. Or, instead, businesses can look to growth marketing specialists for their help. Specialising in SEO for over 14 years, we have optimised hundreds of websites, meaning we’re pretty familiar with what works well when it comes to the ever-changing algorithm. Although we are constantly
updating our approach, our tried and tested fundamentals remain the same. If you’re not quite sure where to start with optimising your website or simply don’t have the time, it’s time to consider hiring an agency. Here at VerriBerri, we’re multi-award winning. What’s more, our team are passionate, forward- thinking, and versatile. Working across a plethora of different industries, we’ll pair you with an individual who is well versed in your particular niche. From here, we’ll create website copy, blogs and landing pages that shine a light on your brand and position you as an expert in your field.
Google Ads
Google ads, often referred to as ‘Pay Per Click’ or ‘PPC’, are another key growth marketing technique to consider. This approach goes hand in hand with SEO. Whilst search engine optimisation is a fantastic long-term strategy, sometimes you need results instantly. As such, PPC can be used to bolster this. This marketing solution allows people to bid to appear at the top of the SERP for
www.printwearandpromotion.co.uk
Operating within the marketing sector since 2009, our team know exactly what your consumers want to see and hear. We will help you to write, create, and monitor your adverts. What’s more, where needed, we can even create artwork and graphics to go alongside your ad.
certain search terms. When successful, your visibility will skyrocket. Navigating the world of PPC can be tricky, especially given that it’s such a technical marketing technique. So that you can ensure your budget is spent efficiently, brands often outsource the management of this element to an agency, like VerriBerri. We’ll work with you to create optimised Google ads that are sure to reach the right people. We then monitor their traction and conversion rate, feeding our progress back to you each month.
Social media advertising Social media advertising is one of our most popular services here at VerriBerri, and for good reason. When implemented correctly, this technique can be incredibly lucrative. Firstly, it’s important that you determine where most of your audience are spending their time. Ask yourselves who you’re trying to target. Once you have a clear idea, you can then figure out the best platforms to set your ads up on. In order to go far, your adverts must resonate with your target audience through both language and visuals.
Other essentials to consider In addition to the techniques mentioned above, where budget allows, it can be really beneficial to supplement your strategy with the likes of PR and social media marketing.
Public relations is all about bridging the gap between you and your consumer via the press and other established platforms (podcasts, television, radio etc.) Our experts have 14 years of experience building unmatched connections within the journalism field. What’s more, we also offer a lead guarantee! For more information, click here.
Social media is a powerful tool for all businesses in one capacity or another. Whether you’re networking on LinkedIn or sharing behind the scenes content on Instagram, social platforms reach as many as 57.10 million people in the UK alone. That’s 84% of the entire population! As such, missing out on this exposure opportunity simply isn’t an option for any growing business.
• VeriBerri can be contacted on
www.verriberri.co.uk
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