P&P LIVE! 2024 A sign of real synergy
P&P LIVE! and Sign & Digital UK event director, Tony Gardner, looks ahead to the co-location of the two events in February 2024
Tony Gardner
The co-location will be a first for the UK’s sign, display and garment decoration markets. There is a real synergy between the two shows with around 1,000 of the 5,000 visitors to Printwear also attending Sign & Digital, and several exhibitors traditionally exhibiting at both shows. We are very excited about the opportunity that the co-location creates to enhance the two events. Visitors will have more compelling reasons to attend, with the added benefits that a two-show experience brings.
I Date change
t was fabulous to see the industry reunite at our 2023 exhibition! Our first event since
the Covid-19 pandemic in our traditional February event, was proof of the immense appetite for good old fashioned face to face networking and conducting business in person. In fact there were 110 exhibitors and more than 5,000 garment decorators, clothing retailers and print service providers attended the show – a 15% increase on 2022.
The 2024 show is already well on course to be a bigger event, with the majority of the industry’s major suppliers having committed to exhibiting, including the return of several big names that were absent this year.
Time for co-location
Following the announcement earlier this year that our parent company, Datateam Business Media Ltd, had acquired the exhibition Sign & Digital UK, from Faversham House Ltd., the positive response received to a proposed co-location with P&P Live has been fantastic.
We appreciate that managing business costs and time can be difficult, so to put these 2 key industry events on at the same time will be of real benefit to the industry.
| 22 | October 2023
www.printwearandpromotion.co.uk
As a result, there will a slight alteration of dates for Sign & Digital, from the original 27-29 February. This will see Sign & Digital open on a Sunday for the first time, and opens up the opportunity for the many buyers who are unable to attend on a traditional working day! The Sunday at P&P LIVE is always the busiest day, with well over 2,000 visitors regularly in attendance.
How will the co-location work? The two shows will maintain their own identities with separate promotion, online registrations and entrances, however, visitors to each will be encouraged both pre and at show to attend the other event. A link will be opened between the two halls to allow for easy access from one into the other, without the need to exit and re-enter by way of the two entrances. Around 10% of visitors attend both shows yearly, however, the co-location will present a greater opportunity for each audience to explore the other market! Keep on eye on the website for further updates and news on the 2024 exhibition. Visitor registration for both events is due to open on 1st November. We look forward to seeing you there in February.
• Printwear & Promotion Live and Sign & Digital UK, will co-locate in Halls 1 and 2 of the NEC Birmingham, from 25-27 February 2024.
•
www.printwearandpromotionlive.co.uk •
www.signuk.com
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