Marketing Column Stability in an unstable economy


How do you ensure marketing for growth during uncertain times? Marketing expert, Sarah Kauter of VeriBerri, examines in more detail…


S


o, you’re hungry for business progression but not sure where to start. Or maybe things have slowed down during the cost-of-living crisis and you’re looking for ways to drive sales. Fear not, our growth marketing specialists are here to provide advice and guidance on what to do next!


What is Growth Marketing? This form of marketing is all about building a strategy surrounding growth objectives. Some people come to us looking to improve brand awareness. Meanwhile, other organisations simply want sales. Your aspirations will directly affect the approach you take and the techniques you focus on. As such, it’s important to go into this with a clear understanding of what it is that you want to achieve.


The three best marketing techniques for growth Below, our team have listed the top


| 78 | October 2023 www.printwearandpromotion.co.uk


3 marketing techniques for growth. With this in mind, we would always recommend contacting our specialists for more tailored advice.


Search engine optimisation (SEO) Search engine optimisation, usually


shortened to SEO, is all about boosting your visibility online. As many of you will know, search engines like Google have their own algorithm which they use to determine where they place certain web pages and sites. They use this to categorise the content and to


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