Focus on Digital Printing
The latest digital print options on the market. With the growth in the digital print sector, there are a number of innovation making waves…
AEOON DTG printing Direct-To-Garment printing:
THE business opportunity? In an ever-changing textile decoration market, it is hard to fi nd the best business model for one’s company, especially when creating a new one. Some printing techniques limit companies’ possibilities to a specifi c model, however, that is not the case for Direct-To-Garment printing. DTG printing offers users various possibilities for B2B, B2C and Drop Shipping. If you are planning on working in industrial textile printing or trying to change your business to be better equipped to challenge your competitors, it is crucial to invest in equipment that allows you to integrate it into an automated workfl ow. With an automated workfl ow, it is much easier (and of course more effi cient) to meet your customers’ wishes on demand. Industrial printing equipment, as it is for example produced by Austrian manufacturer aeoon, is ideal to run a POD or e-commerce business: Print costs per garment stay the same, no matter whether you produce 1 or 1000 pieces of one specifi c design, aeoon uses external pre-treatment, meaning you can work with Ready-To-Print shirts and special features can be added to the printers, including integrated heat presses, etc.
www.aeoon.com
Epson SureColour SC-F2100
Bespoke, individualised and creative Bespoke, individualised and creative clothing designs can be created on digital garment printers simply, cost effectively, and with a low carbon footprint compared with traditional fashion production. This is something fashion design students from De Montfort University, Leicester, discovered when they were introduced to the production capabilities of the Epson SureColour SC-F2100 digital textile printer.
As part of a t-shirt printing competition sponsored by Epson and digital transfer specialists Xpres, students explored how digital production can respond to today’s key market challenges, ranging from the adoption of a circular economy to greater personalisation. The ability to print onsite, on-demand meant students had total control over the production output while saving on the emissions associated with product shipments, and the ability to print over existing designs demonstrated a very easy and practical circular economy. Students could also switch between direct-to-garment and direct-to-fi lm printing, offering more fl exibility to the students in terms of overall output and substrates they printed on. They also used the technology to promote causes close to their hearts. Topics ranged from respecting women’s rights and drawing attention to animal cruelty, to celebrating cultural heritage and promoting the risks of climate change. Other designs explored micro insults from the perspective of a mixed raced heritage, the queer community and mental health, and the impact of the cost of living crisis.
Using the Epson SureColour SC-F2100 digital textile printer, students enjoyed the ability to create bespoke t-shirts with minimal impact to the environment compared with traditional production methods, offering a great glimpse into the future of fashion production.
www.epson.co.uk | 44 | October 2023
www.printwearandpromotion.co.uk
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