The Transfer Print Column
Adding value: A spotlight on second processes
In this article, managing partner of BezierOne, Jason Chapman, casts a light on the ways second processes can add value to your garments, and gives his tips on how to get started.
T
he growing prominence of direct to garment and direct to film is evident.
While these methods are widely accepted in various markets, they still face limitations when it comes to delivering certain specialised ink effects, including puff prints, metallics, glitters, and reflective finishes. Similarly, advancements in sublimation technology for apparel have made significant strides in terms of speed, cost efficiency, vibrancy, and performance. However, they still fall short when it comes to providing the added value that these specialty ink effects offer, which remain highly desirable in many segments of the market.
There’s no reason not to try second process applications to add value to these processes and stand out from the crowd.
Adding special effects to a flat digital print
You don’t need to invest in the latest hybrid equipment unless you have large runs, and it fits your business model. Knocking out a dozen shirts or even one-offs can be enhanced with a small vinyl cutter. The print shown to the right was a DTG and the holographic highlights and metallic text were added on as a second process using vinyls and a small cutter. The design helps as there’s no tight registration, and the clear carrier of the vinyls help align them on the heat press.
Adding CAD cut foils/ vinyls Integrating CAD cut foils or vinyls with DTG printing can significantly enhance the overall appeal and value of printed garments. Here are some key benefits of combining these techniques:
1) Enhanced visual appeal
Metallic and reflective finishes: CAD cut foils and vinyls offer metallic, glitter, or reflective finishes that can’t be achieved with traditional DTG printing alone. These effects add a premium, eye-catching
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3) Customisability and versatility Complex design options: By combining DTG with foils or vinyls, intricate and multi- dimensional designs can be created. Specialty effects: CAD cut materials can introduce specialty effects, such as glow in the dark, holographic, and fluorescent finishes, adding unique value for specific markets, such as fashion or sports.
Stand out from the crowd element to the design.
Texture and dimension: Foils and vinyls can create a layered, textured effect, adding depth and a tactile quality to prints, which enhances the consumer’s experience with the product.
2) Increased durability
Resilience to wear: Vinyl and foil materials are known for their durability, offering strong resistance to washing, fading, and wear, which can extend the lifespan of the garment’s design compared to ink alone.
4) Higher perceived value Premium pricing: The combination of DTG with vinyl or foil detailing enhances the overall look and feel of the product, allowing for higher pricing due to the perceived added value.
Brand differentiation: This technique allows brands to differentiate their offerings, making products more attractive to fashion-conscious consumers who appreciate detailed and unique designs.
5) Compatibility with smaller runs Low-volume feasibility: Like DTG, CAD cut foils and vinyls are well-suited for smaller production runs, offering customisation without the need for high-volume orders, making it ideal for short-run, on-demand, or personalised products.
How to get started
Be confident of what you can offer. Create a portfolio of add on effects – get hold of sample materials, try them out, test your processes and ensure you are happy before offering the add-ons. Once you’re happy, begin to catalogue each effect. This will enable you to confidently order in the right material. Using swatches when meeting customers is an essential selling tool. Finally, when selling online, ensure the lighting and photos capture the effect as closely as possible.
You don’t need to invest in the latest hybrid equipment
In conclusion, combining CAD cut foils or vinyls with DTG, DTF or sublimation printing offers a versatile and cost-effective way to elevate the quality and marketability of printed garments, especially where unique, eye-catching designs are valued.
November 2024 | 55 |
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