Industry News
Avery Dennison elevates fan experience at Premier League Mornings Live event
T
he first Premier League Morning Live fan festival supported by Avery
Dennison took place in Illinois, Chicago on September 21 and 22. The event brought US-based soccer
fans together for a free weekend of live-streamed fixtures, creating an electric atmosphere where supporters could immerse themselves in the excitement of Premier League action, cheering on clubs like Liverpool, Arsenal, Chelsea and Manchester United.
As the Premier League’s official names, numbers and sleeve badges supplier since 2019, Avery Dennison brought its A-game to the Chicago event. Fans flocked to the Avery Dennison tent for the chance to personalise their jerseys and win exclusive merchandise through exciting prize draws.
In celebration of the Chicago event, Avery Dennison also designed a special-edition jersey that paid tribute to the windy city. The jersey showcased Avery Dennison’s embedded NFC technology which allows
Fans flocked to the event to cheer on Premier League teams
fans to scan a digitally-enabled logo and connect with online content.
Simon Allen, EU aftermarket commercial director at Avery Dennison, said: “We’re excited to continue our partnership with the Premier League, united by a shared goal of enhancing the sports fan experience, whether in the stadium or beyond. Events like this perfectly capture that vision.
2024 Daiber workwear catalogue sees more product and colour variety
D
aiber has released its updated workwear catalogue which sees an expanded colour selection and new products from the James & Nicholson brand.
In addition to the existing products, the catalogue has been expanded to include new workwear products from this year’s collection, as well as several new colours. The 220-page catalogue provides a comprehensive overview of the diverse workwear James & Nicholson, which can be combined
practically not only at work but also after work.
To complement the workwear catalogue, Daiber also offers the practical Work Color Selector, which provides a colour-coded overview of the corporate fashion manufacturer’s workwear products and their possible combinations.
This year the catalogue is made completely from recycled paper and has been certified with both the FCS Recycled label and the Blue Angel.
The 2024 Daiber Workwear Catalogue
“The success of this event cements Avery Dennison’s role in supporting the Premier League as it grows an impassioned US fanbase. Connected jerseys help in delivering the superior experience these devotees deserve. By embedding technologies like RFID, NFC, and QR codes, we are revolutionising fan engagement, connecting the physical and digital worlds in unprecedented ways.”
Sharon Lee
announces relocation and expansion
S
haron Lee is preparing to relocate to two state-of-the-art locations, marking an exciting new chapter
for the business.
First of all, the company’s production and warehousing operations will move to a state-of-the-art facility in Carlisle, situated north of the Lake District. This new facility will not only enhance operational efficiency, but will also bring Sharon Lee closer to its sustainability goals. The installation of a biomass boiler system will help Sharon Lee continue to reduce its carbon footprint. Secondly, Sharon Lee’s sales and marketing team are moving to a new office and showroom in Braintree, Essex. This new facility will create a dynamic hub for innovation, collaboration, and client engagement.
This relocation is a pivotal moment for Sharon Lee, reflecting the company’s dedication to better serving its customers and driving the future of the business.
www.printwearandpromotion.co.uk November 2024 | 17 |
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