The Transfer Print Column Print, press, profit – ‘P
rint, press and profi t’ summarises how easy it is to offer new services through digital transfer printing. Applying ‘print’ from a single printer to the widest range of materials and substrates greatly expands the ability to produce, customise and personalise products, that can then be sold at a premium.
A compelling aspect of the digital transfer market is that you can target short runs, profitably. For example, applying corporate logos to 50 polo shirts can easily deliver 400 to 600 in profit, with just a half-day’s effort. With no set-up costs, customisation is possible for a single product and with 70% of consumers willing to pay more for personalised products, and personalisation commanding up to a 20% premium, the opportunities are endless.
Digital transfer media is easy to acquire, and digital transfer printers are simple to install and use, yet very versatile in terms of the wide
Open new markets with transfer printing
with white printing
Michelle Joseph, head of marketing communications at Oki Europe, explains how easy it is to off er new services with transfer media printing.
range of materials or substrates that can be embellished. Adding digital transfer printing to your business is also complementary to other decorating methods such as sublimation, embroidery, even DTG. Transfer printing: convenient and
cost-effective alternative to traditional processes. Transfer media printing is a fast, easy, and affordable route to delivering personalisation for individual customers or providing customised branded goods for businesses.
Digital transfers are great for workwear
Choosing a transfer media printer means a business won’t just be limited to garments but it will be able to customise solid items on demand too. This industry has evolved to include highly refi ned heat transfer media that is engineered to apply print to more surfaces than ever before, including metal, ceramics, wood, plastics, clear fi lms and of course textiles. And when it comes to transferring on to garments, digital transfer covers cotton, polyester, blends, athletic wear, and canvas, so perfect for everything from sportswear and outdoor wear.
| 52 | November 2022
www.printwearandpromotion.co.uk
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