Industry Event The best is yet to come!
10 years ago, a man had a dream to create a truly sustainable clothing brand. On one day in September this dream, and all the achievements that have come with it, was celebrated. P&P editor Melanie Attlesey was invited to join the celebrations in Brussels and here is an overview of the occasion.
M
ore than 600 people from all across the world attended Stanley/Stella’s 10th anniversary celebration in Brussels on Thursday, September 22.
At the event, excited attendees, which included resellers and decorators, were given insight into the launch of the brand, how the company has grown to what it is today, along with future plans. These initiatives include a new high-tech distribution centre in the UK, a new charter to further enhance sustainability across its network, a new logo, and the launch of the Stanley/Stella brand in the US. Since its creation in 2012, Stanley/Stella has seen exponential growth, and in 2022, turnover will reach €175 million. Today, the company counts over 140 employees at its headquarters in Brussels, 230 distributors and seven factories. It is present in 34 countries and holds
fi ve eco-certifi cates. This remarkable evolution over only 10 years has been achieved thanks to the strong values that make up the company’s DNA: excellence, innovation, sustainability and people.
During the course of the event, several
fi gures from Stanley/Stella took to the stage to talk about various aspects of the brand and what these mean for the business going forward. Read on to fi nd out more.
First up on to the stage was Jean, a self-styled entrepreneur. The audience clung to his every word as he told the story of his personal background and the founding of Stanley/Stella, which has grown to become Europe’s number one B2B clothing brand. He spoke about the rapid growth of the business, which has seen a 50% year-on-year increase in turnover since day one and the brand’s current high-fl ying position in Europe. Speaking directly to the audience he said that the key to success for the brand was ‘you and only you’.
Taking to the stage next, Christel unveiled the brand new Stanley/Stella logo. This new logo better refl ects the brand’s identity and shows evolution. She explained how the company will express itself even more as a fashion brand and further engage its network
Christel Du Jardin, chief marketing offi cer
of partners in corporate social responsibility, based on innovation, excellence and shared commitment. Coupled with this, Christel presented an exclusive preview of key styles from Stanley/Stella’s spring summer 23 collection and how the launch of a new website will make life easier. She also unveiled how Stanley/Stella will invest in ‘phygital’ showrooms in the future too – showrooms that bridge the gap between the physical and digital worlds.
| 22 | November 2022
www.printwearandpromotion.co.uk
The Stanley/Stella family
Items from the spring summer 23 collection
Jean Chabert, CEO and founder
The new logo
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